NORIZA HASNAT
Toronto
Summary
Business development and sales professional skilled in driving pipeline growth through strategic prospecting and consultative communication. Proven track record of exceeding targets using CRM platforms like Salesforce for enhanced lead management. Dedicated to aligning efforts with organizational goals and building long-term client relationships.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Student Recruitment Advisor
University of Niagara Falls
Toronto
03.2024 - 08.2025
- Built and managed a high-volume recruitment pipeline of 600+ leads, qualifying prospects, and advancing them through multi-stage enrollment cycles using a consultative approach.
- Conducted 25–40 weekly consultations with prospective students to assess program fit, understand needs, resolve concerns, and move qualified prospects to the next enrollment stage.
- Executed high-volume outbound prospecting (100+ daily calls/emails) to generate new inquiries, re-engage dormant leads, and consistently build a strong pipeline.
- Exceeded key performance targets across multiple terms: 110% (Fall 2024), 133% (Winter 2025), and 80% (Spring 2025), consistently securing 8+ monthly deposits, and influencing high-value tuition revenue ($40K–$120K per student).
- Leveraged Salesforce daily to log activities, track engagement, and forecast performance, ensuring CRM accuracy and seamless pipeline visibility.
- Collaborated cross-functionally with admissions, marketing, and finance to reduce drop-offs, resolve application barriers, and fulfill high-priority enrollment targets.
Sales Associate
Banana Republic
Toronto
03.2021 - 02.2024
- Built strong client relationships through consultative selling, increasing repeat sales by 25%.
- Consistently exceeded daily sales targets (averaging ~$3K/day revenue) by identifying customer needs and delivering tailored product recommendations.
- Earned recognition as a Golden Sales Representative for surpassing sales quotas and driving high customer engagement.
- Qualified customer needs through active listening and objection handling, improving conversion and upsell opportunities.
- Thrived in a fast-paced, high-volume retail environment, developing interpersonal and communication skills that are directly transferable to cold outreach and candidate engagement.
Marketing & Client Engagement Manager
Al Ihsaan Social Development Center
12.2019 - 06.2023
- Produced outreach campaigns that increased online donations by 30% and event attendance by 20%.
- Prospected and secured new donor and partner relationships, effectively pitching value and closing commitments.
- Prepared reports and market research insights to evaluate donor engagement and optimize strategies.
- Strengthened long-term partnerships through consistent engagement and value-driven communication.
Education
BBA - Marketing Management
Toronto Metropolitan University
Toronto04.2024
Skills
Salesforce, HubSpot, Tableau, SQL, Python, Apache Spark, Microsoft Excel, PowerPoint, Word, QuickBooks, SalesLoft, ZoomInfo, CRM platforms
Pipeline management, lead qualification, cold calling, high-volume prospecting, consultative selling, negotiation, market research, and ROI analysis, data-driven sales strategies
Certification
Product Management Certification - BrainStation, Toronto (November 2024)
Awards
- Dean's List, 2021-2022
- Golden Sales Representative, Banana Republic (10/23 and 03/24)
Timeline
Student Recruitment Advisor
University of Niagara Falls
03.2024 - 08.2025
Sales Associate
Banana Republic
03.2021 - 02.2024
Marketing & Client Engagement Manager
Al Ihsaan Social Development Center
12.2019 - 06.2023
BBA - Marketing Management
Toronto Metropolitan University