NOWSHEEN NUSRAT SWORNA
Dhaka
Summary
"Experienced product development professional with over 3 years in the cosmetics industry, specializing in formulating innovative beauty and skincare products. Proficient in managing end-to-end product development processes, from ideation to launch, with a strong understanding of market trends, consumer preferences, and regulatory standards. Eager to contribute my expertise in formulation, project management, and cross-functional collaboration to drive the success of new and existing product lines at RemarkHB Ltd.(Blaze O Skin, NIOR & Herlan) while continuously pushing for high-quality, sustainable, and market-leading innovations."
Overview
8
8
years of professional experience
Work History
Asst. Manage Product & Packaging Development
RemarkHB
7 2022
- Responsible for developing new products and modifications to existing manufacturing systems to improve overall efficiency and profitability
- Understanding consumer needs, creating new product lines, bringing into the market
- Conduct market visits to identify the price of Competitors` products, customer needs & choice
- Communication with the R&D team for making the sample and formulation
- Creating benchmark for the brand and working on to fulfill the benchmark
- Plan, strategize, and coordinate with the PD team to ensure timely delivery and flawless output
- Regular monitor the overall product formulation, assess performance through feedback, and analyze the performance of products
- Analyze the needs, unmet demands, and opportunities across various customer segmentations for enhancement and compare the value proposition of products against the market and competing alternatives to be able to recommend adjustments as and when necessary for business sustainability
- Plan, Execute & Monitor various retail market-facing campaigns via the internal Retail Campaign Management System
- Communicating with the packaging team for proper packaging material, mold development, and efficient way of how cost effectively can set the packaging and product launch
- Strategic planning, new market penetration plan, training module making, and conducting training
- ATL/BTL Activities for ensuring the implementation
- Product content development, ideation
- Identify new market opportunities and ensure continuous growth of the assigned brand
- Designing Annual Trade Marketing calendar for Channel as well as Brands
- Analyze consumer behavior, collect information on the growing needs and develop a product that is responsive to market demand
- E-commerce activities, campaign calendar, and opportunity for new market
- Marchant Acquisition & collaboration
- Planning for NPDs, an extension of product line, ensuring proper distribution, pricing, in-store, and outdoor merchandising objectives are delivered
- Observing the competitors` moves and finding out the best possible offerings to market to retain and gain customers through a competitive auction
- Modern Trade activation and campaign management
- Communicating with OEM companies for new product line
- Responsible for E-commerce business (Enlistment, MOU (memorandum of understanding), Sales growth, Promotional Campaign design, ROI (return-on-investment).
- Accomplished multiple tasks within established timeframes
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground
- Developed and maintained relationships with customers and suppliers through account development
- Achieved departmental goals by developing and executing strategic plans and performance metrics
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth
- Cross-trained existing employees to maximize team agility and performance
Sr. Executive Market Activation(Planning and Implementation)
SHAJGOJ Ltd
10.2021 - 06.2022
- Create a brand activation plan
- Reason to believe consumers why they want to engage with product
- Creating plan with the market policy and implement within short term periods
- Analyzing the campaign outcomes
- Educate consumers about Brand and Brand awareness activities within the team
- Analyzing the success of previous campaign
- Frequently travel to field, trade show and activation campaign.
- Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions
Brand Account Executive
Protishabdo Communication
07.2016 - 01.2018
- Working with Nestlé Bangladesh Ltd
- & PUBLICIS worldwide
- Working with Bangladesh Edible Oil Ltd
- Working with Garnier Bangladesh Ltd & PUBLICIS worldwide
- Plan and prepare advertising and promotional material to increase sales
- Coordinate activities with departments, such as creative, graphic, media, finance, and research.
Junior Apprentice
Grameenphone Ltd
11.2014 - 07.2016
- Provide one-stop quality Customer Service over phone to ensure positive customer experience
- Proactively aware and inform customers regarding products and service
- Sale through inbound and outbound contacts
- Capture customer insights and escalate critical issues and complaints and provide timely feedback
- Maintain targeted KPI on regular basis
- Serve customers with helping attitude and thus play significant role in customer satisfaction, retention, and acquisition.
Education
Master of Business Administration (MBA) - Marketing
Independent University Bangladesh
Bachelor of Business Administration (BBA) - Business Administration
University of Development Alternative
HSC - Humanities
Mymensingh Cantonment Public School & College
SSC - Science
Mukul Niketon High School
Skills
Brand Manager
Personal Information
- Looking For: Mid Level Job
- Available: Full Time
- Preferred Job Category: General Management/Admin, Marketing/Sales, Media/Advertisement/Event Mgt.
- Brand Manager
- Budgeting
- Category Management
- NID Number: 19906125214000085
- Preferred District: Dhaka
- Preferred Organization Types: Banks, Telecommunication, Wholesale, NGO, Development Agency, Multinational Companies, Group of Companies
- Father's Name: Md. Shaheen Islam
- Mother's Name: Sultana Islam
- Blood Group: B+
- Date of Birth: 12/13/90
- Gender: Female
- Nationality: Bangladeshi
- Marital Status: Married
- Religion: Islam
Currentlocation
Dhaka
Languages
Bangla
Proficient
C2
English
Advanced
C1
References
- Saad Md. Faizul Karim, Head Of Enterprise Business, Banglalink, Enterprise business head, 01711505077, Professional
- Asif Imran Ruben, RemarkHB, Deputy Director, Simple Tree Anarkali, Gulshan 1, 01766667273, Professional
Timeline
Sr. Executive Market Activation(Planning and Implementation)
SHAJGOJ Ltd
10.2021 - 06.2022
Brand Account Executive
Protishabdo Communication
07.2016 - 01.2018
Junior Apprentice
Grameenphone Ltd
11.2014 - 07.2016
Asst. Manage Product & Packaging Development
RemarkHB
7 2022
Master of Business Administration (MBA) - Marketing
Independent University Bangladesh
Bachelor of Business Administration (BBA) - Business Administration
University of Development Alternative
HSC - Humanities
Mymensingh Cantonment Public School & College
SSC - Science
Mukul Niketon High School
Similar Profiles
Tanisha KhondkerTanisha Khondker
Mission Secretary at Embassy of the State of Kuwait in BangladeshMission Secretary at Embassy of the State of Kuwait in Bangladesh
M Asifur RahmanM Asifur Rahman
Senior Software Engineer III at Enosis SolutionsSenior Software Engineer III at Enosis Solutions
Engr.MD.Firoz Ahamed TusharEngr.MD.Firoz Ahamed Tushar
C.E.O at STRUCTURAL SOLUTION ALLIANCE (SSA)C.E.O at STRUCTURAL SOLUTION ALLIANCE (SSA)
Shahbina Nahid LabibShahbina Nahid Labib
Implementation Manager at GIZImplementation Manager at GIZ
Prashant KumarPrashant Kumar
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform