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Overview
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Education
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Nushrat Jahan

Nushrat Jahan

Growth And Strategy Manager
Dhaka,13

Summary

Dynamic and results-driven Growth & Strategy Manager with over 5 years of experience leading cross-functional teams and delivering complex, high-impact projects at iFarmer. Proven track record in improving project workflows, data tracking system, and implementing insightful dashboards based on projects for stakeholder operational efficiency. Skilled in agile methodologies, strategic planning, and data-driven decision-making to optimize project outcomes. Adept at balancing competing priorities while driving innovation and delivering projects on time and within budget. Passionate about leveraging digital solutions to create exceptional client experiences.

Overview

10
10
years of professional experience
2
2
years of post-secondary education

Work History

Growth & Strategy Manager

IFarmer.asia
4 2023 - Current
  • Built a high-functioning growth team and streamlined team functions using analytics, strategy, and research
  • Established correlations between business and data analytics
  • Planned the expansion and growth of the Supply Chain vertical by strategizing the export of agriproducts
  • Prepared an export plan to generate 4% of total revenue through export operations
  • Achieved revenue growth of 3% for different business models by experimenting with hypotheses to test customer behavior
  • Working with external consultant to develop a demand and supply mapping; forecasting planning for different products for supply chain team.
  • Established and managed teams responsible for defining the company's growth strategy
  • Planned and conducted A/B hypothesis tests for our app "Krishop" to increase the download and order number and the conversion of the orders
  • Result: 20% increase in customer usage of the app
  • Conducted A/B testing on "Customer Behavior" for different teams to identify the most effective way to generate new leads
  • This led to a 12% increase in new lead generation and improved farmer retention by 16%
  • Prepared performance analysis reports to analyze the efficiency and work progress of the business teams
  • Created growth and strategy plans based on the insights of the reports; contributed to an increase of 40% in business efficiency in 2023-2024
  • Conducted buyer and supplier analysis to identify high and low-performing stakeholders
  • From the analysis we are focusing on 2% of the high marginal buyers
  • Orchestrated and Created 3 dashboards for the different business teams to track growth metrics, business targets, projections, and stakeholder performance; increased data visibility by 70%
  • Collaborated with the Data Science and Product team to create automated report generation and dashboards using BI tools.

Growth Analyst

IFarmer.asia
  • Structured data and business metrics for all business verticals and streamlined the data inflow
  • Worked with the Data Engineering Team and Product Team to structure data for Relational Database setup
  • Collaborated with cross-functional teams to establish the company's North Star metrics while creating individual business metrics for each team
  • By 2023, an average of 70 % of this target was achieved
  • Contributed to building the financial projection and forecasting till 2025 for investors and worked on the queries to modify and streamline the inflow of revenue from the investors
  • Built a lead generation process and developed a dashboard to track the operational process
  • Analyzed the customer segment based on cohorts to experiment with the discount, voucher, and coupon to determine market adaptivity
  • Worked on creating new product roadmap (Payroll, Employee benefits, and HR)

Data Analyst (Consultant)

Shapla.io
11.2022 - 04.2023
  • Conducted regional analyses to identify and design customized promotional policies for high-performing and low-performing restaurants in different parts of the city which led to a 5% increase in orders on average
  • Collaborated with the Marketing team to initiate promotional activities using push notifications, app cards, and other media
  • These promotions led to a 20% increase in completed orders for each restaurant on average
  • Managed the entire marketplace fee collection cycle of 400+ partner restaurants and grocery stores by generating invoices and tracking the collection of these fees
  • Led projects to enhance customer experience by implementing analysis insights and taking strategic initiatives to streamline ordering process.

Senior Executive

Pathao Inc.
06.2021 - 10.2021
  • Performed extensive analyses using SQL, Tableau, and Google Sheets for choosing different restaurants and recommending optimal deals for different promotional campaigns on Pathao Food
  • These data-driven campaigns on average resulted in a 20% - 40% increase in total orders and a 20% - 25% increase in revenue
  • Analyzed sales performance of 1500+ restaurants to provide them insights on which of their items are popular, how different offers impact their order numbers, and how their placement as featured restaurants assists them in attracting customers
  • Created 4 different dashboards for monitoring different performance metrics of partner restaurants so that personnel responsible for managing the accounts of these restaurants can make necessary interventions
  • Determined whether the delivery fees of 300+ partner restaurants could be fully subsidized on a case-by-case basis financially
  • Collaborated with the Product and Marketplace teams to launch the system of upfront bill collection from restaurants
  • Conducted various market surveys to understand what the company could do to create better experiences for both customers and restaurants
  • Implemented and enforced the use of growth metrics throughout the company from the ground up
  • Conducted scenario analysis and exploratory data analysis for the operations team to explore different approaches for achieving high revenue growth; Contributed to an average monthly revenue growth of 12%
  • Prepared the unit economics model of the company for 2022 and 2023
  • Determined the CAC and LTV of the customers.

Executive

Pathao Inc.
02.2020 - 06.2021
  • Onboarded 10 restaurants as partners on Pathao Food and negotiated marketplace fee rates with them
  • Worked with 500+ partner restaurants to understand their individual needs and provide them with appropriate support
  • Created a tracker for monitoring the orders and revenues that were generated owing to co-subsidized discounts.

Junior Executive

Pathao Inc.
09.2014 - 04.2019
  • Onboarded 10 restaurants as partners on Pathao Food and negotiated marketplace fee rates with them
  • Worked with 500+ partner restaurants to understand their individual needs and provide them with appropriate support
  • Created a tracker for monitoring the orders and revenues that were generated owing to co-subsidized discounts.

Education

Bachelor of Business Administration - Accounting

North South University
10.2020 - 09.2022

Masters of Business Administration - Marketing

North South University

Skills

SQL (Metabase, BigQuery), Tableau, PowerBI, Google Sheets (Google Suit), Mixpanel, ERP

Growth Strategies, Product Strategy, Analytical Thinking, Project Planning

Languages

Bengali
Native language
English
Proficient
C2

Timeline

Data Analyst (Consultant)

Shapla.io
11.2022 - 04.2023

Senior Executive

Pathao Inc.
06.2021 - 10.2021

Bachelor of Business Administration - Accounting

North South University
10.2020 - 09.2022

Executive

Pathao Inc.
02.2020 - 06.2021

Junior Executive

Pathao Inc.
09.2014 - 04.2019

Growth & Strategy Manager

IFarmer.asia
4 2023 - Current

Growth Analyst

IFarmer.asia

Masters of Business Administration - Marketing

North South University

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Nushrat JahanGrowth And Strategy Manager