Nusrat Shirmin
Dhaka
Summary
Fintech and digital commerce leader with 7+ years of experience spearheading digital transformation and client success across telecom, eCommerce, and healthcare. Proven track record in driving strategic growth, leading cross-functional teams, and managing key accounts. Served on the Ministry of Commerce’s technical committee during Bangladesh’s national eCommerce crisis, supporting policy and compliance initiatives. Known for fostering high-performance teams and delivering automation-led efficiencies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Manager, Key Account Management
SSLCOMMERZ Limited
Dhaka
01.2025 - Current
- Lead digital growth strategy for 2000+ merchants across telecom, eCommerce, and healthcare sectors.
- Serve as segment lead and Key Account Manager for eCommerce, hospital, and telecom verticals, managing clients like Grameenphone, Robi, Banglalink, and Teletalk.
- Spearheaded automation initiatives to streamline merchant onboarding, settlement, and refund processes.
- Worked as a technical committee member with the Ministry of Commerce on policy guidelines, gateway compliance, and eCommerce crisis response.
- Delivered customized solutions and business proposals tailored to client segments, resulting in increased product adoption.
- Initiated data-driven account reviews and performance dashboards to enhance client decision-making.
Assistant Manager, Key Account Management
SSLCOMMERZ Limited
Dhaka
01.2022 - Current
- Achieved 163% year-over-year revenue growth across the managed merchant base.
- Acted as primary liaison between clients, internal departments, and regulatory bodies for resolution and support.
- Introduced client segmentation strategies that improved targeting and cross-sell effectiveness.
- Proposed and implemented merchant-focused system enhancements based on analytics and feedback loops.
- Initiated onboarding process improvements that reduced go-live time by 30%.
- Supported high-value merchants in national campaigns, EMI activations, and new service integrations.
Deputy Manager, Key Account Management
SSLCOMMERZ Limited
Dhaka
01.2023 - 12.2025
- Maintained a 0% churn rate across key account portfolios through strategic client engagement.
- Directed eCommerce crisis response efforts with the Ministry of Commerce, covering compliance, digital policy, and merchant refund issues.
- Planned and executed merchant campaigns, driving increased participation and online sales growth.
- Designed and executed success plans aligned with client growth goals and operational KPIs.
- Facilitated product rollout planning and feature enablement across telecom, eCommerce, and healthcare verticals.
- Mentored team members and supported capacity building through process documentation and internal training.
- Represented SSLCOMMERZ in regulatory consultations and industry meetings to drive policy alignment.
Senior Executive, Key Account Management
SSLCOMMERZ Limited
Dhaka
01.2020 - 12.2021
- Boosted high levels of customer satisfaction and achieved 353% of cross-sales and up-sales target.
- Responsible for managing 1400 clients.
- 75% of clients of the overall portfolio adopted new services.
- Onboard above 60% of merchants of the overall portfolio for campaigns throughout the year.
- Developed strategy to achieve Team Target.
Executive, Key Account Management
SSLCOMMERZ Limited
Dhaka
04.2018 - 12.2019
- Drove inactive clients to resume online business and earned 74% of revenue from these clients.
- Maintained CRM to optimize the account management process.
- Performed client outreach and high-value campaigns to secure sales and partnerships.
Education
The Executive Master of Business Administration (EMBA) -
BRAC University
Dhaka, Bangladesh12.2023
Bachelor of Science (B.Sc.) - Electronics and Communication Engineering
BRAC University
Dhaka, Bangladesh08.2017
Skills
- Strategic Planning & Business Analysis
- Key Account Management (Telecom, eCommerce, Healthcare)
- Client Success & Relationship Management
- Digital Payments & EMI Integration
- Process Automation & Campaign Execution
- Regulatory Liaison & Compliance (Ministry of Commerce)
- Effective Communication & Negotiation
- Cross-Functional Leadership & Team Coordination
- Problem Solving & Adaptability
- Global Business Awareness & Professional Integrity
Key Projects
SSLCOMMERZ Limited, Dhaka, Bangladesh
Telecom Roaming Automation
January 2023- October 2024
- Automated international roaming payment workflows for major telecom operators (Grameenphone, Robi, Banglalink), reducing manual processing and improving settlement accuracy
- Collaborated with telecom billing and IT teams to integrate SSLCOMMERZ’s payment gateway, enabling real-time activation and a seamless customer experience for roaming services
Campaign automation
April 2024- June 2024
- Implemented campaign automation workflows that reduced manual coordination and accelerated campaign deployment across 5,000+ merchants.
- Automated campaign performance tracking and reporting.
Ecommerce Merchant Crisis
January 2022, November 2022
- Lead the project, analyzed the e-commerce merchant crisis, and provided possible solutions
- Functioned as a point of contact between clients and the Ministry of Commerce and successfully resolved the Ecommerce merchant crisis
SSLCOMMERZ Website and Chatbot
January 2020- Present
- Content creation and revamping the SSLCOMMERZ website with comprehensive information about the company, crucial for securing investment and new opportunities
- Idea owner and business coordinator for SSLCOMMERZ Chatbot
Certification
Advanced Certificate for Management Professionals (ACMP) 4.0 – IBA, University of Dhaka | 2023
Accomplishments
- Q1 Business Performance Award – 110% Target Achievement, SSLCOMMERZ Limited, 2025
- Mid-Year Performance Award, SSLCOMMERZ Limited, 2022
- Most Dependable Award, SSL Wireless Employee Townhall, 2023
- Champion – Sales Excellence, SSL Wireless Employee Townhall, 2021
- Runner-Up – Most Innovative, SSL Wireless Employee Townhall, 2021
- Employee of the Month, SSL Wireless, 2020 & 2021
- Merit-Based Scholarship, SSC Board – Jessore Board, 2008–2010
COMMUNITY & VOLUNTEERING
- Lifetime Blood Donor, Quantum Foundation, 2015
- Winner, British Council Book Reading Competition, 2012
Languages
- English – Professional Proficiency
- Bengali – Native
Timeline
Manager, Key Account Management
SSLCOMMERZ Limited
01.2025 - Current
Deputy Manager, Key Account Management
SSLCOMMERZ Limited
01.2023 - 12.2025
Assistant Manager, Key Account Management
SSLCOMMERZ Limited
01.2022 - Current
Senior Executive, Key Account Management
SSLCOMMERZ Limited
01.2020 - 12.2021
Executive, Key Account Management
SSLCOMMERZ Limited
04.2018 - 12.2019
The Executive Master of Business Administration (EMBA) -
BRAC University
Bachelor of Science (B.Sc.) - Electronics and Communication Engineering
BRAC University
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