Pari Rukh Al Matin
Summary
Results-driven Content Manager with nearly 5 years of experience in OTT platforms and content strategy. Proven social media influencer with over 1 million followers, raising awareness on Women Empowerment and Social Inequality through creative content. Skilled in branding, marketing, public speaking, and legal documentation, with 2 years of legal expertise backed by a bachelor's degree in law.
Overview
10
10
years of professional experience
Work History
Manager, Content
Toffee, Banglalink Digital Communication Ltd.
Dhaka, Bangladesh
10.2022 - 03.2026
- Assisted in developing and implementing digital marketing and content strategies to boost brand awareness and engagement across digital channels.
- Supported the design and execution of digital acquisition campaigns to grow the digital customer base.
- Contributed to the production of non-fiction content aimed at creating interactive digital experiences and improving customer engagement.
- Facilitated the onboarding, content moderation, and publishing workflows for the user-generated content team to enhance content delivery.
- Aided in preparing monthly content calendars and in-app engagement plans for various digital channels to improve audience interaction.
- Monitored and reported on engagement metrics to help optimise content performance.
- Participated in the innovation and iteration of digital marketing strategies to support sustainable growth and profitability.
- Collaborated with tech, finance, marketing, and product teams to ensure alignment in executional efforts.
Manager, Partnership & Procurement, UGC
Mediacom Ltd. Bangladesh, Member of Square Group
Dhaka
09.2021 - 01.2022
- Led and managed the UGC team, overseeing end-to-end creator onboarding, content moderation, and publishing workflows.
- Designed and executed the UGC strategy to drive MAU, DAU, watch time, and platform stickiness.
- Set team goals, KPIs, and execution plans to ensure alignment with platform growth and engagement targets.
Legal & Content Expert
Binge, Robi Axiata Ltd.
Dhaka
01.2021 - 08.2021
- Drafted & proofread legal documents for corporate clients.
- Oversaw end-to-end production of original content designed to elevate interactive digital experiences across OTT platforms.
- Conducted content quality checks and online campaign management.
Radio Jockey
Radio Dhol 94.0FM
Dhaka
12.2015 - 02.2021
- Planned and hosted live radio shows, engaging with diverse audiences.
Developed unique content for broadcasts to enhance listener experience.
Collaborated with production teams to ensure smooth show execution.
Utilized social media platforms to promote live events and increase audience reach.
Legal Executive
Rangs Properties Limited
Dhaka
07.2019 - 12.2020
- Drafted and vetted legal documents tailored to corporate and private client requirements, ensuring compliance and clarity.
- Managed financial records using IFS software.
Intern
British American Tobacco
Dhaka
09.2018 - 12.2018
- Developed and managed standard operating procedures for BATB library to ensure efficient operations.
- Collaborated with legal department to operationalise proposals and enhance collaboration processes.
Education
LL.B - Honor's
BRAC University
Dhaka, Bangladesh09-2018
MSC - Business & Management
University of Portsmouth
Portsmouth, United Kingdom07-2022
Skills
- Digital Marketing
- SEO optimisation
- Team Leadership
- Data Analytics
- Influencer Marketing
- MS Office Suite
- Consultancy
- People Management
Languages
Fluent in Bengali
Fluent in English
References
- Md. Ehsun-Uz-Zaman, Head of Business Development, Toffee, ehsun.zaman@banglalink.net
- Md. Rakibul Hasan, Director, Mediacom Ltd., Bangladesh, rakibul@mediacombd.com
Hobbies and Interests
Passionate traveler, exploring 12 countries since 2019 after starting full-time earning.
Languages
6,C2,6,C2
Awards
- CEO's Excellence Award, 2022-12-01, Banglalink Digital Communication Ltd.
- Spot Award, 2024-06-01, Banglalink Digital Communication Ltd.
- Star Performer Award, 2021-03-01, Red.Digital Limited (Subsidiary of Robi Axiata Ltd).
Social Media Influencer
- Founder of Unofficial Common Sense by Pari, raising awareness on social issues like Women Empowerment and Social Inequality through engaging videos on Facebook, Instagram, and YouTube, reaching over 900k+ followers across South Asia.
Timeline
Manager, Content
Toffee, Banglalink Digital Communication Ltd.
10.2022 - 03.2026
Manager, Partnership & Procurement, UGC
Mediacom Ltd. Bangladesh, Member of Square Group
09.2021 - 01.2022
Legal & Content Expert
Binge, Robi Axiata Ltd.
01.2021 - 08.2021
Legal Executive
Rangs Properties Limited
07.2019 - 12.2020
Intern
British American Tobacco
09.2018 - 12.2018
Radio Jockey
Radio Dhol 94.0FM
12.2015 - 02.2021
LL.B - Honor's
BRAC University
MSC - Business & Management
University of Portsmouth