Pujan Kumar Saha
Dhaka
Summary
As an experienced Digital Marketing Specialist proficient in SEO, SMM, SEM, and PPC, my career objective is to utilize my skills and expertise to drive business growth and ROI through innovative digital marketing strategies. I am committed to staying up-to-date with the latest trends and technologies in the field and implementing them to improve online visibility, engage audiences, and achieve marketing goals. My ultimate aim is to deliver measurable results and contribute to the success of the organization by creating effective digital marketing campaigns.
Overview
9
9
years of professional experience
1
1
Certification
Work History
SEO, SEM, and Email Marketing Specialist & Team Formation Lead (Contractual)
OutNet | Digital Agency
09.2024 - 03.2025
- Team Formation
- Forming a team for Business Communication and Digital Marketing.
- Providing training to team members to enhance their skills and expertise in these areas.
- Managing a young team of 10 people.
- Developing and implementing a timeline to achieve targets.
- Delegating tasks to team members.
- Conducting performance reviews.
- Digital Marketing
- Conducting market research to identify target audiences and analyze competitors, and using insights to improve campaign performance.
- Managing and optimizing SEO campaigns, including competitor analysis, keyword research, on-page optimization, content planning and link building.
- Developing and managing PPC campaigns, including keyword selection, ad creation, bid management, and landing page optimization.
- Using SEM tactics to promote products and services.
- Tracking and analyzing campaign performance metrics, such as CTR, CPC, conversion rate and ROI.
- Creating and managing email marketing campaigns to engage target audiences and drive conversions.
- Developing personalized email content strategies to improve open rates and click-through rates.
- Setting up and managing email automation workflows to nurture leads and engage customers effectively.
- Using email automation tools to streamline campaign processes and deliver timely, personalized messages.
- Monitoring and optimizing automated email sequences to improve engagement and conversion rates.
- Collaborating with cross-functional teams, including design, content, and development teams to ensure brand consistency and campaign effectiveness.
- Keeping up-to-date with industry trends and best practices, and implementing them to improve campaign performance.
- Creating reports and presentations to communicate campaign results and provide recommendations for optimization.
Digital Marketing Manager | Founding Employee (Full Time)
Digitomark Limited | Digital Marketing Agency
04.2020 - 06.2024
- Team Lead
- Managing a young team of 15 people.
- Managing the day-to-day activities of the team.
- Developing and implementing a timeline to achieve targets.
- Delegating tasks to team members.
- Empowering team members with skills to improve their confidence, product knowledge, and communication skills.
- Conducting quarterly performance reviews.
- Digital Marketing
- Conducting market research to identify target audiences and analyze competitors, and using insights to improve campaign performance.
- Managing and optimizing SEO campaigns, including keyword research, on-page optimization, and link building.
- Managing various SEO tools like, SemRush, MOZ, Ahrefs and Screaming Frog, etc.
- Developing and managing PPC campaigns, including keyword selection, ad creation, bid management, and landing page optimization.
- Using SEM tactics to promote products and services.
- Creating and managing programmatic ad campaigns, including targeting options, bidding strategies, and optimization techniques.
- Developing and executing social media marketing campaigns, including content creation, community management, and paid social advertising.
- Tracking and analyzing campaign performance metrics, such as CTR, CPC, conversion rate and ROI.
- Utilizing marketing automation tools to nurture leads, send targeted emails, and measure campaign effectiveness.
- Collaborating with cross-functional teams and clients, including design, content, and development teams to ensure brand consistency and campaign effectiveness.
- Keeping up-to-date with industry trends and best practices, and implementing them to improve campaign performance.
- Managing client accounts.
- Creating reports and presentations to communicate campaign results and provide recommendations for optimization.
SEO Specialist (Full Time)
Bikroy.com | Marketplace
04.2018 - 04.2020
- Search Engine Optimization
- Develop SEO strategies, and implement and monitor campaigns.
- Perform site analysis, keyword research and mapping, and assess link building opportunities.
- Perform competitor SEO research.
- Based on analysis, results and feedback continually improve and modify strategies to optimize effectiveness.
- Generating content ideas by researching for blogs and guest posting.
- Generating and implementing content marketing strategy.
- Analysis and creating quality backlinks.
- Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors.
- Managing SEO tools like, SemRush, MOZ, Ahrefs and Screaming Frog.
- Preparing analytics and ranking reports and report to management.
- Social Media Marketing
- Monitoring social media accounts and running Organic campaigns.
- Generating ideas to increase user engagement.
- Running daily and event wise paid Social Media Campaigns.
- Other Online Marketing Channels
- Running App Push & Web Push notification campaigns for targeted audience.
- Running daily and event wise Email Marketing Campaigns.
SEO Specialist & Ad Ops (Full Time)
Targetoo | Programmatic Advertisement
08.2016 - 03.2018
- Develop SEO strategies, and implement and monitor campaigns.
- Perform site analysis, keyword research and mapping, and assess link building opportunities.
- Perform competitor SEO research.
- Based on analysis, results and client feedback continually improve and modify strategies to optimize effectiveness.
- Preparing analytics and ranking reports and present to management.
- Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors.
- Monitoring social media accounts.
- Managing social media promotional campaigns (Paid & Organic).
- Running and optimizing programmatic campaigns.
Education
BBA - Marketing
United International University
01.2016
HSC - Business Studies
Naogaon Govt. College
01.2010
SSC - Business Studies
Govt. K.D. High School
01.2008
Skills
- SEO
- SMM
- SEM
- PPC
- Email marketing
- Programmatic Ads
- Data Analytics
- MS Office
- Adobe Photoshop
- WordPress and HTML
- Trello
- Team leadership
- Creative thinking
- Client relationship management
- Public relations
Accomplishments
- Within 5 months, I successfully formed a team of 10 professionals, including SEO specialist, content writer, social media marketing expert, media buyer, and assistant manager of branding and communications.
- Revamped the websites of 3 brands and implemented programmatic SEO for 2 brands, kickstarting their SEO growth and driving significant organic traffic improvements.
- Initiated an automation journey for email marketing, generating over £10,000 in revenue within just 2 months.
- In 2022, I was appointed as the Digital Marketing Manager at Dcastalia which is a software development company, where I successfully launched the company's Digital Marketing service for the clients. This led to the launch of Digitomark, a Digital Marketing Agency, in March 2022, where I was appointed as the Team Lead.
- Within just 6 months of launching Digitomark, we onboarded 25 clients globally and locally and reached the revenue milestone.
- Some of our onboarded notable brands such as Haier, United Hospital, Mir Group, Concord Real Estate, Anwar Landmark, Reelstar, Green Delta, PFEC Global, Runner Properties, AWR Real Estate and Rancon Developments.
- Developed and managed SEO campaign that resulted in increasing of organic traffic around 500k for Bikroy.com in 2 years and brought 2k keywords to the first page.
- Increased 79% and 27% organic traffic for respectively Bangla and English blog in 2019.
- Increased converted users through social media engagement and push notifications and email marketing.
- Developed and managed a campaign that resulted in increasing of organic web traffic for Targetoo mobile advertisement company, leading to a 40% rise in online sales.
- Increased social media engagement of users and increased sales through social media.
Certification
- Certification on Practical SEO from Ministry of Finance.
- Certification on Social Media Marketing from eMarketing Institute.
- Google Analytics Individual Qualification.
LANGUAGE
Writing
Speaking
Bengali Native
English Professional
References
- Ariful, Islam, Assistant Manager – Branding, arifofficial00@gmail.com, +8801990004984, Outnet Ltd.
- Joshua, Adhikari, Regional Director South Asia, josh.adhikari@gmail.com, +8801716 631932, Eskimi
Timeline
SEO, SEM, and Email Marketing Specialist & Team Formation Lead (Contractual)
OutNet | Digital Agency
09.2024 - 03.2025
Digital Marketing Manager | Founding Employee (Full Time)
Digitomark Limited | Digital Marketing Agency
04.2020 - 06.2024
SEO Specialist (Full Time)
Bikroy.com | Marketplace
04.2018 - 04.2020
SEO Specialist & Ad Ops (Full Time)
Targetoo | Programmatic Advertisement
08.2016 - 03.2018
HSC - Business Studies
Naogaon Govt. College
SSC - Business Studies
Govt. K.D. High School
BBA - Marketing
United International University
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