RUBAYAT RAHMAN CHOWDHURY
Dhaka
Summary
Marketing & Branding Manager with 8+ years of experience driving sales growth, brand visibility, and customer acquisition across retail, technology, and hospitality sectors. Demonstrated success in achieving 200% sales growth, boosting engagement by 150%, and reducing costs by 30% through data-driven strategies. Skilled in brand positioning, digital storytelling, and performance marketing, with proven ability to lead and mentor cross-functional teams. Adept at aligning marketing initiatives with business goals, strengthening brand equity, and delivering sustainable business growth.
Overview
7
7
years of professional experience
Work History
Manager - Creative, Communication and Brand Management
Mana Bay
Dhaka, Bangladesh
04.2025 - Current
- Develop and execute brand strategies that enhance Mana Bay's brand identity and equity
- Lead platform-specific social media storytelling and community engagement initiatives
- Oversee visual and video content production, photography, and design aligned with brand assets and tone of voice
- Collaborate with cross-functional teams for integrated campaign rollouts
- Conceptualize experiential marketing events, activations, and emotional storytelling tactics to humanize the brand
- Ensure brand consistency across all communications and customer touchpoints
Deputy Head of Department, Marketing, Branding and Communications
Walton Mobile
Dhaka, Bangladesh
12.2019 - 04.2025
- Conducted market research and developed brand-aligned content strategies across multiple platforms
- Partnered with TV channels and digital media vendors to grow digital footprint by 168%
- Created content for web, blogs, social updates, banners, and internal communications, aligned with brand personality
- Launched product campaigns using data-driven marketing with measurable ROI improvements
- Handled cross-channel brand campaigns, integrating target segment needs and brand storytelling
- Executed performance marketing, SEO, SMM, and customer engagement strategies
- Analyzed and reported KPIs, measuring campaign effectiveness to optimize spend
- Spearheaded ideation and execution of new product positioning and branding strategies, enhancing market differentiation and brand equity
- Maintained consistency of brand voice, copy, and messaging across platforms
Creative and Digital Specialist
Aamra Companies
Dhaka, Bangladesh
07.2019 - 10.2019
- Developed compelling copy and content for diverse clients, aligning brand voice with campaign objectives to drive engagement and conversion
- Handled key clients such as BD Foods, Bazar2.biz, CIP Dr. Ertaza Hasan, Square, Labaid, Concord, Keya Agro, Experience Group, Renault, Haojue, and TAD Autos, delivering impactful marketing and branding solutions
Intern
BRAC
Dhaka, Bangladesh
09.2018 - 12.2018
- Conducted literature reviews and prepared Critical Reading Notes (CRNs) to support research and analytical projects
- Made field visits to understand more about the CEP program and BRAC
- Responsible for all the event and photography managements
Education
EMPA - Public Administration
University of Dhaka
11.2020
BSS - Media and Communications
Independent University, Bangladesh
01.2019
A Levels - undefined
British Council
01.2013
IGCSE O Levels - undefined
ABC International School
05.2011
Skills
- Digital Marketing & Advertising — Performance Marketing Social Media Marketing Content Marketing Digital Media Promotions Brand Activation Online, Offline Branding Brand Launch Event Activation PR (Public Relations) Press Releases
- Media Management — Media Buying CPM, CPC, ROI, ROAS, PPC Vendor Acquisition Celebrity Endorsement Influencer Endorsement
- Analytics & Tools — Google Analytics Meta Ads Manager TikTok Ads Manager Meta Business Suite DSP, SSP, Rich Media CRM SEO, SMM
- Project & Workflow Management — Notion Asana ClickUp Hubstaff Basecamp Hubspot
- Creative & Communication Skills — Content Writing, Copywriting Scriptwriting Direction Communications
- Research & Strategy — Market Research Market Analysis Competitor Analysis Key Account Management Client Relations
- AI & Innovation — Generative AI Prompt Writing ChatGPT Midjourney Leonardo AI Napkin AI Gamma
- Leadership & Management — Team Leadership Marketing & Branding Budgeting ATL, BTL, TTL Strategy
Accomplishments
- Sales Increase Success: Achieved 200% annual sales increase through targeted digital marketing.
- Marketing Efficiency Boost: Reduced marketing costs by 30% while maintaining campaign effectiveness over 12 months.
- Social Media Growth: Boosted social media engagement by 150% in one year through strategic content.
- OVC Content Success: Scripted and ideated 8 OVCs for Walton Mobile; top video reached 10M views.
- Product Campaign Launch: Launched 82 successful smartphones exceeding performance goals by 25%.
- Events Management: Launched 12+ large events attracting over 500 attendees each at Mana Bay.
- Digital Footprint Growth: Grew Walton Mobile's digital footprint by 168%, boosting online engagement and sales.
- Team Leadership: Led a team of 15 people at Walton Mobile and 22 people at Mana Bay.
LANGUAGES
English
IELTS - Overall Band 7.5
Timeline
Manager - Creative, Communication and Brand Management
Mana Bay
04.2025 - Current
Deputy Head of Department, Marketing, Branding and Communications
Walton Mobile
12.2019 - 04.2025
Creative and Digital Specialist
Aamra Companies
07.2019 - 10.2019
Intern
BRAC
09.2018 - 12.2018
BSS - Media and Communications
Independent University, Bangladesh
A Levels - undefined
British Council
IGCSE O Levels - undefined
ABC International School
EMPA - Public Administration
University of Dhaka
References
Tanvir Hashem, Bhuiyan, VP (Sales), +880 1799-583318, Ranks on Fire LLC