Salma Anwar Shova
Dhaka
Summary
Results-driven Digital Account Manager known for high productivity and efficient task completion. Specialize in digital marketing strategy, client relationship management, and data analysis to drive successful campaigns. Excel in communication, teamwork, and problem-solving to deliver consistent results and maintain strong client relationships.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Account Manager
Eskimi Bangladesh Ltd.
Dhaka
06.2024 - Current
- Serve as the primary point of contact for Tier 1 and Tier 2 accounts, building strong relationships with global brands and agencies.
- Drive product adoption across existing accounts, and maximize upsell opportunities to achieve regional revenue targets.
- Prepare and present tailored business proposals and media strategies for prospective and existing clients.
- Lead the end-to-end process of campaign planning, from proposal development to launch.
- Monitor, optimize, and report on campaign performance to achieve and exceed client KPIs.
- Analyze campaign trends, and share best practices to enhance client satisfaction and business outcomes.
- Identify new business opportunities by researching industries, brands, and market trends across South Asia.
- Maintained strong communication with clients throughout the entire project lifecycle.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
Customer Support Specialist
Aleph Holding Inc.
Dhaka
07.2022 - 05.2024
- Delivered exceptional support to SMB agencies and advertisers utilizing a variety of support tools.
- Ensured adherence to privacy and security protocols as per national legislation.
- Applied up-to-date company policies to effectively manage and escalate critical issues.
- Developed and updated FAQs to maintain an accurate and help support database.
- Completed necessary documentation for new actions with precision.
- Contributed to the enhancement of Aleph products and services by improving knowledge bases and documentation.
- Standardized support performance dashboards for comprehensive monitoring of Aleph products and services.
- Provided coaching and strategic guidance to foster team and client success across multiple APEC markets.
- Identified and advocated for improvements in processes, products, and tools to elevate client product experiences.
- Acted as the point of contact for SMB support in Training and QA, pinpointing knowledge and performance gaps.
- Served as the communication liaison for the Bangladesh Team, ensuring interdepartmental cohesion.
Executive Officer - Aftersales
Bikroy.com Ltd.
Dhaka
01.2022 - 07.2022
- Enhanced customer satisfaction by delivering prompt and proactive responses to online platform inquiries.
- Fostered continuous engagement with clients to gather valuable feedback and ensure exceptional service quality.
- Effectively addressed and resolved client issues and complaints, ensuring a seamless post-purchase experience.
- Cultivated strong client relationships, driving increased loyalty and revenue growth.
- Diligently monitored client accounts to alert on service expiration and facilitate timely renewals.
- Contributed to business strategy by providing comprehensive reports on after-sales performance to management.
- Operated within a KPI-driven framework, focusing on maximizing service renewal rates.
- Managed the collection process for clients in remote areas, ensuring consistent revenue streams.
Junior Executive - Operations
Bikroy.com Ltd.
Dhaka
01.2019 - 12.2021
- Delivered exceptional post-sales support, guaranteeing high levels of customer satisfaction.
- Met and exceeded established objectives and sales targets.
- Partnered effectively with the sales team to align efforts towards common goals.
- Spearheaded sales initiatives to enhance client engagement and service delivery.
- Fostered strong customer relationships through respectful and professional communication.
- Managed daily operations, driving the execution of strategic initiatives to fulfill business objectives and profitability targets.
Junior Executive- Sales & Service
Bikroy.com Ltd.
Dhaka
11.2017 - 12.2018
- Conducted outbound calls and persistent follow-ups on leads to drive sales.
- Articulated product features and package usage comprehensively to inform and engage potential customers.
- Possessed extensive knowledge of brands and products to deliver an exceptional customer experience.
- Demonstrated product benefits and advantages to prospects, effectively promoting sales.
- Employed strategic prospecting and networking to expand the client base.
- Accurately recorded customer information in the database and processed sales documentation to maintain precise records.
Education
Master of Business Administration - Bank Management
East West University
Bangladesh2015
Bachelor of Business Administration - Finance
Stamford University
Bangladesh2012
Some College (No Degree) - Higher Secondary Certificate
Udayan Uchcha Madhyamik Bidyalaya
Dhaka01-2007
Some College (No Degree) - Secondary School Certificate
Siddheswari Girls's High School
Dhaka01-2005
Skills
- Campaign strategy execution
- Digital and programmatic advertising
- Media strategy planning
- Audience targeting segmentation
- Budget management optimization
- Account client management
- Customer retention upselling
- Business proposal development
- Issue resolution skills
- CRM platform expertise
- Project management tools
- Cross-functional coordination
- Multilingual communication skills
- Negotiation stakeholder management
- Strategic thinking abilities
Certification
- Meta Certified – Digital Marketing Associate
- Meta Certified – Creative Strategy Professional
- General Data Protection Regulation (GDPR) Certified
- Data Privacy – Global Edition
- Sanctions Compliance – Global Training
- Anti-Bribery & Anti-Corruption – Global Edition
- Brand Advertising
- NBR Certified Income Tax Practitioner (ITP)
Languages
Bengali
First Language
English
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1
Urdu
Intermediate (B1)
B1
Nepali
Beginner (A1)
A1
References
■ Munaf Mojib Chowdhury
Partner Director - Aleph Holding Inc.
(Httpool)
T: +88-01976672407
E: munaf.chowdhury@alephholding.com
■ Joshua Adhikari
Regional Director - Eskimi DSP
T: +88-01716631932
E: joshua@eskimi.com
Timeline
Digital Account Manager
Eskimi Bangladesh Ltd.
06.2024 - Current
Customer Support Specialist
Aleph Holding Inc.
07.2022 - 05.2024
Executive Officer - Aftersales
Bikroy.com Ltd.
01.2022 - 07.2022
Junior Executive - Operations
Bikroy.com Ltd.
01.2019 - 12.2021
Junior Executive- Sales & Service
Bikroy.com Ltd.
11.2017 - 12.2018
Master of Business Administration - Bank Management
East West University
Bachelor of Business Administration - Finance
Stamford University
Some College (No Degree) - Higher Secondary Certificate
Udayan Uchcha Madhyamik Bidyalaya
Some College (No Degree) - Secondary School Certificate
Siddheswari Girls's High School
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