Shaan Chowdhury

• Execute GTM strategies by ensuring optimal channel-fit distribution across assigned markets.

• Implement geography- and customer-specific RTM models to drive sustainable business growth.

• Collaborating with distributor to maintain business health and profitability, ensuring competitive and sustainable ROI.

• Reduced TV CPRP by 22% YoY (2023 vs 2024) through optimized planning with concentrated, contextual spot placement.

• Led the cross-media relaunch of Horlicks, achieving 45% reach within the core TG and driving a +1.7% annualized household penetration increase.

• Drove 35% reduction in Facebook CPM across the Horlicks portfolio via frequency capping and geo-targeted delivery.

• Conceptualized and launched Bangladesh’s first Horlicks Brain Games Olympiad, engaging 0.35M+ children digitally and 20K+ on-ground—contributing to notable brand power growth.

• Generated 33M views on TikTok, with 20% organic reach, through platform-native, trend-aligned content.

• Integrated non-skippable branded content across 150 dramas, delivering 1.1B cumulative YouTube views via embedded storytelling.

• Designed and executed the KOL campaign for the launch of Pond’s Super Light Gel (PSLG) — strategically onboarded macro to mini influencers with high engagement, overseeing content curation to maximize reach and relevance.

• Assisted 3-touchpoint activation for Glow & Lovely’s anti-OFC campaign, ensuring seamless execution and consistent message delivery across schools, RMG factories, and rural courtyard sessions.

• Executed high-ROAS omni-channel digital campaigns for Mah Sing Properties, Gamuda, and Sime Darby Properties—driving qualified leads through performance-optimized media strategy.

• Managed audience segmentation and built lookalike audiences on Meta for lead-generation campaigns, enhancing conversion efficiency and cost-effectiveness.

Monitored and optimized e-commerce performance for Revlon MY & SG across Lazada and Shopee, leveraging creative enhancements to drive full-funnel conversions.

• Led lead-generation campaigns for Sime Darby Motors, delivering qualified test drive leads for BMW and Ford through targeted digital media execution.