CRM & TMS Platforms (Enterprise / SaaS)
Shabbir Ashab
Associate Chief Of Staff | Strategy & Operations | CEO Office
Dhaka
Summary
Operations and strategy professional with end-to-end 6+ years of progressive experience across sales, enterprise account management, business automation, and executive operations within a high-growth logistics technology platform. Currently supporting the CEO and COO at Truck Lagbe Limited as part of the CEO Office, acting as a strategic execution partner across cross-functional initiatives, product rollout, process design, and institutional engagement. Proven ability to translate leadership direction into executable plans, support decision-making through research, data, and reporting, and drive follow-through on strategic priorities with discretion and accountability.
Overview
6
6
years of professional experience
5
5
Certifications
3
3
Languages
Work History
Associate Chief of Staff - Operations
Truck Lagbe Limited
04.2025 - Current
- Supported CEO and COO in executing organizational strategy and priority initiatives
- Led cross-functional execution across Operations, Sales, Marketing, Tech, and Finance
- Drove product rollout, process automation, and organizational adoption
- Designed scalable workflows and SOPs to improve operational efficiency
- Managed external affairs with government bodies and senior corporate stakeholders
- Developed executive reports, dashboards, and presentations for leadership decisions
Assistant Manager – Business Automation
Truck Lagbe Limited
02.2022 - 03.2025
- Led automation initiatives to reduce manual processes and improve operational efficiency
- Designed and implemented automated workflows across multiple business functions
- Gathered business requirements and translated them into system and process enhancements
- Supported CRM, TMS, ERP, and reporting system implementations and upgrades
- Built automated dashboards and reports to enable real-time business insights
- Improved data accuracy, transparency, and audit readiness through automation
Senior Key Account Manager – Enterprise Solutions
Truck Lagbe Limited
04.2021 - 01.2022
- Managed strategic enterprise accounts, driving customer retention and revenue growth
- Designed and delivered tailored enterprise logistics solutions based on client needs
- Led negotiations, onboarding, renewals, and account expansion initiatives
- Monitored account KPIs, SLA compliance, and service performance
- Strengthened long-term client relationships through proactive engagement and issue resolution
Key Account Manager – Enterprise Solutions
Truck Lagbe Limited
10.2019 - 03.2021
- Managed and retained key enterprise accounts, supporting revenue growth
- Delivered tailored enterprise logistics solutions aligned with client requirements
- Served as primary liaison between enterprise clients and internal teams
- Monitored performance metrics and ensured SLA compliance
- Supported contract renewals and account expansion initiatives
Acquisition Executive – Sales (Retail & SME)
Truck Lagbe Limited
06.2019 - 11.2019
- Acquired retail and SME customers, vendors, and partners to drive business growth
- Conducted field and digital acquisition to onboard users onto the platform
- Presented product offerings, pricing, and value proposition to prospects
- Coordinated with operations and support teams for smooth onboarding
- Maintained acquisition data and CRM records and followed up to improve conversions
Education
Postgraduate Diploma In - Supply Chain Management
International Supply Chain Education Alliance (ISCEA)
Bangladesh 04.2001 -
BBA - Operations And Supply Chain Management
American International University - Bangladesh (AIUB)
Dhaka, Bangladesh 04.2001 -
Skills
Effective strategic planning
Software
ERP & Internal Systems
Google Sheets & Excel (Advanced)
Dashboard & Reporting Tools
Workflow & Process Automation Tools
Presentation & Executive Reporting (PowerPoint / Google Slides)
Certification
Advanced Excel & Data Analytics
Accomplishments
- Promoted 5 times within ~6 years based on performance and expanded scope
- Played a key role in automation and system adoption across operations
- Supported CEO Office initiatives impacting multi-functional teams
Interests
Business strategy and organizational effectiveness
Technology-enabled operations and automation
Supply chain innovation and logistics ecosystems
Professional reading (leadership, operations, business)
Timeline
Associate Chief of Staff - Operations
Truck Lagbe Limited
04.2025 - Current
Business Thinking & Decision-Making
11-2024
Conflict Resolution & Stakeholder Management
09-2024
Negotiation & Sourcing
07-2024
Essential Managerial Skills
05-2024
Advanced Excel & Data Analytics
10-2023
Assistant Manager – Business Automation
Truck Lagbe Limited
02.2022 - 03.2025
Senior Key Account Manager – Enterprise Solutions
Truck Lagbe Limited
04.2021 - 01.2022
Key Account Manager – Enterprise Solutions
Truck Lagbe Limited
10.2019 - 03.2021
Acquisition Executive – Sales (Retail & SME)
Truck Lagbe Limited
06.2019 - 11.2019
Postgraduate Diploma In - Supply Chain Management
International Supply Chain Education Alliance (ISCEA)
04.2001 -
BBA - Operations And Supply Chain Management
American International University - Bangladesh (AIUB)
04.2001 -