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SHAHJADA YEASIR ARAFAT SHUVO
Assistant Manager, Brand
55/2/4, Mugdapara, (Matrichaya),Dhaka
Summary
Experienced Brand Custodian and Marketing Practitioner with over 6 years of permanent and 12 years of contractual job experience in teaching & training, customer management, news & media, marketing management, trade marketing development, trade deal design & management, business operation leading, creative content development, new product development and obviously brand management. With diversified work backgrounds and academic platforms have the absolute power of networking & people which help to cultivate strong relationships as these are much needed for the business and market. Motivated and has excellent reputation for resolving business problems, contributing with growth hacking and exceling in consumer goods industry.
Overview
3
3
Languages
8
8
Certifications
9
9
years of post-secondary education
17
17
years of professional experience
Work History
Assistant Manager, Brand
Partex Star Group (Danish, CX2)
Dhaka, Bangladesh
05.2018 - Current
Key Responsibilities:
- Developing annual A&P, Budgetary Plan and Sales forecast along with the support of Sales and other vital teams of consumer marketing department.
- Managing all the Marketing Planning, Conceptual Brand Briefs, Trade Operations and Business Operations of 6 strong categories (Culinary, Malted Beverage, Beverage, Biscuits, Confectionery and NPD) under 4 reputed brands (Danish, Ovaltine, Garden Fresh, Danish Anytime and Cook) which contribute more than Tk. 25 crore in value by taking full responsibility as the representative of the Owner and Management Team.
- Coordination with the team Twinning Ovaltine Bangladesh Ltd., A concern of AB Foods, London through monthly and weekly meetings and implementing global marketing plans in accordance with local culture and trends.
- Setting and Achieving long term and short term business goals by maintaining accordance with all the departments (Sales, Creative, Media, Event & Activation, Legal, Product Development, Planning, Production, R&D and Digital) and doing the liaison works.
Executive, Brand
Abdul Monem Limited (IGLOO Ice Cream and Milk Unit)
Dhaka, Bangladesh
11.2016 - 05.2018
Key Responsibilities:
- Developing yearly A&P and Trade Promotion Plan.
- Looking after all the brand marketing related activities of assigned brands of Impules, Family, Parlour Ice Cream Categories.
- Providing Brand Related supports to Pasteurized Milk and Falvored Milk Categories.
- Maintaining Liaison with Sales, Event, Activation, Outdoor and Supply Chain team to complete tasks of yearly marketing calendar.
Officer, Brand
Olympic Industries Ltd
Dhaka, Bangladesh
05.2016 - 10.2016
Key Responsibilities:
- Collecting daily market information related to Trade Offers and Pricing Plans of competitors and documenting those.
- Doing market survey, compiling data and filing documents.
- Doing executive level works of assigned brands under candy, battery and chewy candy categories.
Assistant Manager, Operations
PRAN-RFL Group (PRAN Dairy Ltd.)
Dhaka, Bangladesh
05.2015 - 04.2016
Key Responsibilities:
- Trade, Distribution, Factory Operation, Recipe Formulation, Cost Management and Day to day operation related works of assigned local and export juice products.
- Coordination with respective Heads of Sales and Product Managers.
- Work with Product Development, QC and external authorities like Tetrapak and SIG to maintain the quality and taste and to find the new scope of business.
Campus Correspondent
Jamuna Television
Dhaka, Bangladesh
03.2015 - 04.2018
Key Responsibilities:
- Reporting all sorts of youth based activities, news and achievements in the campus of Faculty of Business Studies, University of Dhaka.
Customer Manager, Inbound Contact Center
Grameenphone Ltd (Commercial Division)
Dhaka, Bangladesh
04.2012 - 05.2014
Key Responsibilities:
- Receiving Customer Service calls through 121 and 158 hotline and providing solutions to end users.
- Selling Internet and other value added services.
- Getting assigned for special assignments under Employee Engagement Program (EEP).
Senior English Lecturer
University Coaching Center, UCC
Dhaka, Bangladesh
04.2010 - 04.2016
Key Responsibilities:
- Preparing lectures and taking classes in Mouchak, Farmgate, Sciencelab and Mohammadpur Branch.
- Taking special classes inside and outside Dhaka for Special and Intensive Care unit batches.
Education
MBA - Marketing
University Of Dhaka
Dhaka 01.2014 - 12.2014
BBA - Marketing
University of Dhaka
Dhaka 01.2010 - 12.2013
HSC - Business Studies
Notre Dame College
Dhaka 01.2007 - 12.2008
SSC - Science
Motijheel Govt. Boys' High School
Dhaka 01.2005 - 12.2006
Skills
Business initiatives proficiency
Software
MS Excel
MS PowerPoint
MS Accesss
MS Project
MS Outlook
MS Visio
Q-Basic
MS Publisher
Adobe Audition
Adobe Photoshop
Adobe Illustrator
Sony Vegas Pro
Movavi Video Suit
Affiliations
- Life Time Member in Notre Dame English Club.
- Founding and Life Time Member of Motijheel Govt. Boys' High School Science Club.
- Permanent Member of Marketing Alumnae Association (MAA) in University of Dhaka
- Regular Blood Donor of Bloodman Bangladesh (Donated Blood for 26 times in Life).
- Online Moderator in Aid For Men Foundation.
Interests
Singing
Travelling
Cooking
Reading Books and Articles (Professional and Literature)
Anchoring
Watching Movies
Photography
Fitness and Gym
Collecting Comics
References
Faysal Alam
Head of Marketing
Believe Pvt Ltd. (LAFZ Bangladesh)
Mobile: +880 1717-192812
E-mail: shufalmt@yahoo.com, faysal@believe.sg
Molla Omar Sharif
Group General Manager
Anwar Group of Industries (AGI)
Mobile: +880 1817-604059
E-mail: shawoniba@yahoo.com
Quazi M. Ahmed
CEO, Future Leaders Group
Founder & President, BOLD
Mobile: +880 1711-561861, +880 1919-561861
E-mail: quazi.ahmed@gmail.com, quazi.ahmed@futureleadersgroup.com
Md. Mahfuzul Haq
BCS (Ministry of Information, People's Republic of Bangladesh)
Deputy Director
Bangladesh Betar
Mobile: +880 1911-713966
E-mail: mahfuz_26@yahoo.com
Certification
Certificate of Participation (CV Writing & Attire Management) by Voice of Business, DU
Accomplishments
- Worked with Special Recipe formulation, Designed special trade programs (Slabs, QPS, special outlet programs, displays) and initiated some SKU based extensions which leaded the Danish Spice Business from Tk. 30 lac to Tk. 2.5 crore in monthly average sales and ensured at least 10% PBT in each SKU of each product.
- Initiated new extension and worked with recipe formulation in Danish Ghee Business and coordinated with the corporate parties which leaded the business from Tk. 10 lac to Tk. 1.2 crore in monthly average sales with 12% PBT margin.
- Successfully ran 6 special trade programs in Danish Candy Business which resulted Tk. 2 crore from Tk. 85 lac of Monthly Average Sales with 5% PBT margin (Previous was in negative growth).
- Tactfully ran nationwide newspaper, tv, radio and digital media based programs, designed special Consumer Programs (CP), prepared special trade deals for Soft Drink Powder Business in Danish which took the business from Tk. 75 lacs to Tk. 9 crore of seasonal business.
- Successfully launched 14 new brands under Tasty Saline, Spice, Mustard Oil, Biscuits and Wafer Categories.
- Successfully aided and leaded as the Project Coordinator of development of new website "www.danishbd.com" development and new customer care email system "cs@danishbd.com" development and finally launched these.
- Working with 3 new projects (Sales Automation, News Business Unit IBU-5 Development, ERP Based Approval Management System) and 3 product developments (Mango Bar, Menthol Candy, Pickle).
- Proudly organized and aided in 12 Special Activations and Events in Danish (Danish Rannar Bazar, Danish Lave Saylab, Danish Ghore Ghore, Danish Kreta Mohotsob, Danish Pitha Utsab etc.).
- In Igloo Ice Cream, Launched 12 new Brands and Products under 4 Categories which brought additional Tk. 6 crore of monthly revenue and also worked with 3 special projects (Corporate Catalogue Development, igloobd.com website development, Softy Ice Cream Business Operation).
- In Olympic Industries, researched for and aided in the primary launch of the renowned "Olympic Pulse Candy" which is now the most leading brand in candy business of Bangladesh.
- In PRAN, successfully launched LATINA 100% Juice, the first ever 100% Concentrated Pulp Based Juice in Bangladesh.
- While working in Jamuna TV, represented the channel twice in Digital World Bangladesh, the grand annual event by ICT Ministry, People's Republic of Bangladesh in year 2015 and 2016.
- In Grameenphone, served more than 45,000 calls, generated more than 25,000 units of sales including Internet Packages, Missed Called Alerts and many other value added services.
- In UCC, aided more than 80 candidates to get chance in University of Dhaka and helped many more to get admitted in many other reputed public and private universities.
Additional Information
- Modern Formats for Documentation: Using for documentation of data of Sales, Marketing and Other Departments.
- Attractive Corporate Presentation Format: Successfully Developed 57 high-end powerpoint presentations for Danish, 23 lucrative powerpoint presentations for Igloo and many others for former employers so far.
- No Additional Copywriter Required: Successfully providing copywriting, spelling checking, grammar checking, and corporate formatting support in all the communication related materials in products and promotions to employers.
Timeline
Certificate of Participation, Grow with Jump Movement, Bangladesh Organization of Learning & Development (BOLD) Bangladesh
02-2020
Assistant Manager, Brand
Partex Star Group (Danish, CX2)
05.2018 - Current
Executive, Brand
Abdul Monem Limited (IGLOO Ice Cream and Milk Unit)
11.2016 - 05.2018
Officer, Brand
Olympic Industries Ltd
05.2016 - 10.2016
Certificate of Completion, English Communication Course for Professionals, Level: Pre-Advance, PRAN-RFL Group
04-2016
Assistant Manager, Operations
PRAN-RFL Group (PRAN Dairy Ltd.)
05.2015 - 04.2016
Campus Correspondent
Jamuna Television
03.2015 - 04.2018
MBA - Marketing
University Of Dhaka
01.2014 - 12.2014
Certificate of Achievement, 1st Runners Up in Photography Competition in Polar 4th MGBS Science Festival 2013
12-2013
Customer Manager, Inbound Contact Center
Grameenphone Ltd (Commercial Division)
04.2012 - 05.2014
Certificate of Appreciation for the Contribution as Organizer of Marketing Carnival 2012, Marketing, DU
01-2012
Certificate of Achievement, 2nd Position in Nazrul Song Competition in Marketing Week 2011, Marketing, DU
02-2011
Certificate of Participation, UNYSAB National Youth Summit 2010, UNYSAB Bangladesh, a concern of UN Bangladesh
11-2010
Certificate of Participation (CV Writing & Attire Management) by Voice of Business, DU
08-2010
Senior English Lecturer
University Coaching Center, UCC
04.2010 - 04.2016
Certificate of Achievement, 2nd Position, Group Case Competition, Clemon Case Maestro 2010 organized by Akij Group
03-2010
BBA - Marketing
University of Dhaka
01.2010 - 12.2013
HSC - Business Studies
Notre Dame College
01.2007 - 12.2008
SSC - Science
Motijheel Govt. Boys' High School
01.2005 - 12.2006
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