Sharmin Sultana
Dhaka
Summary
Area Manager with a strong history at Berger Paints Bangladesh, achieving 30% revenue growth through strategic market expansion and effective client engagement. Skilled in negotiation and enhancing product visibility, with a focus on building partnerships with architects and engineers to secure market leadership in key projects.
Overview
17
17
years of professional experience
Work History
Area Manager
BERGER PAINTS BANGLADESH LIMITED
Dhaka
04.2024 - Current
- Expanded public sector business through targeted strategic initiatives.
- Oversaw territory sales strategy, ensuring execution aligned with objectives.
- Spearheaded pivotal projects to enhance product visibility and market share.
- Developed and maintained strong client relationships to foster loyalty.
- Engaged actively in product advocacy, promoting benefits to stakeholders.
- Cultivated partnerships with architects and engineers to enhance collaboration and market presence.
- Organized product demonstrations at seminars, showcasing offerings to engage potential clients.
- Fostered relationships with key industry stakeholders to enhance collaboration.
Senior Territory Manager
BERGER PAINTS BANGLADESH LIMITED
07.2017 - 03.2024
- Led government and public sector sales growth, enhancing market presence.
- Drove business expansion in public sector, increasing client base.
- Develop and maintain client relationships.
- Cultivate strong ties with architects and engineers.
- Champion product visibility in landmark projects.
- Engage in product advocacy and promotion.
- Focused on identifying new growth opportunities and acquisition strategies.
- Boosted revenue through strategic initiatives and client engagement.
Sr. Business Development Officer
ASIAN PAINTS BANGLADESH LTD
04.2010 - 07.2015
- Generated 20 Cr. revenue via dedicated business development team.
- Expanded architect coverage from zero to 970 within Asian Paints portfolio.
- Launched Asian Paints into Architect community, 2nd largest business lever.
- Established Asian Paints as a prominent choice within diverse architectural segments.
- Fostered strategic alliances with architectural communities, driving sustainable growth.
- Explored untapped markets including PWD, NHA, LGED, EED, HED, and Public Universities.
- Introduced IAB lecture series, integrated with ARCASIA.
- Received recognition for outstanding performance (Recognition on the Spot) honor for exceptional performance.
- Joined as Business Development Manager & got 01 promotion
Executive
DAHMASHI GROUP
07.2009 - 03.2010
- Secured corporate, direct, and travel agency sales, contributing to revenue growth for Dahmashi Group.
- Established strong industry brand image through competitive pricing strategies, enhancing market presence.
- Implemented effective sales promotions using Buzz, e-marketing, and SMS strategies.
- Built enduring client relationships through efficient door-to-door service, fostering customer loyalty.
Education
MBA - Marketing
01.2011
GPA: 3.69 out of 4.00
BBA - Marketing
01.2008
GPA: 3.40 out of 4.00
Skills
- Leadership and communication
- Time management and prioritization
- Negotiation and problem solving
- Organization and project leadership
- Market share strategy and business expansion
- Client relationship management
- Product visibility strategies
- Advocacy and promotion
- Government sector sales
- Architect and engineer relations
- Product demonstration and market presence enhancement
- Sales strategy oversight and stakeholder alliances
- Presentation coordination and workshop facilitation
- Revenue growth achievement
- Innovative product development
- Market recognition and awards
- Digital marketing expertise
- Microsoft Word proficiency
- Microsoft Excel skills
- PowerPoint presentations
Training
- Functional Training by Asian Paint India
- NLP by Continuing professional development
- Corporate Sales Management by Prothom Alo Jobs
- Art of Selling and Product Knowledge by BERGER
- Values Training by BERGER
- Power BI by BERGER
Languages
- English
- Hindi
- Bengali
- English
- Hindi
Accomplishments
• Achieved 30% growth in Prolinks, raising revenue to 100 Cr.
• Made significant progress in the mega project MRT Line 6.
• Generated 70% of business from the government and 80% from key architects.
• Approved Berger for 80% of Landmark projects in Bangladesh.
• Engaged with architecture students, fostering a professional platform.
• Received a promotion and earned the MD’s Award for excellence.
• Attained recognition with the MD’s Award for outstanding performance.
• Identified new business opportunities in diverse sectors like ICT and CAAB.
• Developed innovative products and trends with architects for business.
• Dhaka Airport 3rd Terminal and Cox Bazar Airport color contract.
• Metro Rain Project color contact.
• Made significant progress in the mega project MRT Line 6.
• Generated 70% of business from the government and 80% from key architects.
• Approved Berger for 80% of Landmark projects in Bangladesh.
• Engaged with architecture students, fostering a professional platform.
• Received a promotion and earned the MD’s Award for excellence.
• Attained recognition with the MD’s Award for outstanding performance.
• Identified new business opportunities in diverse sectors like ICT and CAAB.
• Developed innovative products and trends with architects for business.
• Dhaka Airport 3rd Terminal and Cox Bazar Airport color contract.
• Metro Rain Project color contact.
Timeline
Area Manager - BERGER PAINTS BANGLADESH LIMITED
04.2024 - Current
Senior Territory Manager - BERGER PAINTS BANGLADESH LIMITED
07.2017 - 03.2024
Sr. Business Development Officer - ASIAN PAINTS BANGLADESH LTD
04.2010 - 07.2015
Executive - DAHMASHI GROUP
07.2009 - 03.2010
AIUB - MBA, Marketing
AIUB - BBA, Marketing