MS Excel, Microsoft Powerpoint
Shoaeb Harun
Marketing I Product I Brand I Customer Life Cycle
House 306, Road 6, Block I,Bashundhara R/A
Summary
Versatile Senior Manager specializing in Product, Brand and Marketing Strategy and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
1
1
Certification
8
8
years of post-secondary education
Work History
Senior Manager, Acquisition & Base Management
Banglalink Digital Communications Limited
2020 - Current
- Lead Customer Base Growth to increase customer market share through New Customer Acquisition product
- Set Acquisition pricing & value proposition
- Manage & Retain New Subscriber Base through customer life-cycle management, Churn reduction & relevant promotional offer
- Enhance New Subscriber Base ARPU (Average Revenue Per User)
- Continuously improve New Subscriber Base Customer Journey & Experience
Senior Manager, Media
Banglalink Digital Communications Limited
2018 - 2020
- Led the BTL Marketing Communication team of Banglalink through Internal and External communications, Corporate and Commercial events, Nationwide activation, Sponsorships, Brand sponsorship management, Corporate communication
- Formulated overall BTL strategy, budget and execution plan
Last Role: Senior Manager, Planning & Strategy
Asiatic Experiential Marketing Limited
2011 - 2018
- Led Planning and Integrated Marketing Strategy for a portfolio of 30+ regular Local and Multinational clients
Assistant Territory Officer
British American Tobacco Bangladesh
Jhenaidah
2010 - 2011
- Territory and Field Force Management, Sales, Brand Launches, Distribution Planning and Management, Stakeholder Management
Education
BBA - Marketing & Finance
North South University
01.2006 - 04.2010
Advanced Certificate in Business Administration - Marketing, HR, Accounting & Strategy
Institute of Business Administration, IBA
09.2020 - 01.2021
Higher Secondary School Certificate - Science Education
SOS Hermann Gmeiner College
10.2003 - 03.2005
Secondary School Certificate - Science Education
SOS Hermann Gmeiner College
01.2001 - 01.2003
Skills
Strategic Thinking
Certification
Great Manager's Program
Software
Timeline
Advanced Certificate in Business Administration - Marketing, HR, Accounting & Strategy
Institute of Business Administration, IBA
09.2020 - 01.2021
BBA - Marketing & Finance
North South University
01.2006 - 04.2010
Higher Secondary School Certificate - Science Education
SOS Hermann Gmeiner College
10.2003 - 03.2005
Secondary School Certificate - Science Education
SOS Hermann Gmeiner College
01.2001 - 01.2003
Assistant Territory Officer
British American Tobacco Bangladesh
2010 - 2011
Last Role: Senior Manager, Planning & Strategy
Asiatic Experiential Marketing Limited
2011 - 2018
Senior Manager, Media
Banglalink Digital Communications Limited
2018 - 2020
Senior Manager, Acquisition & Base Management
Banglalink Digital Communications Limited
2020 - Current
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