Summary
Overview
Work History
Skills
Websites
Education
Trainings & Workshops
Languages
Hobbies and Interests
Skill Sets
References
Accomplishments
Timeline
Generic
SK. RAFIQUL ALAM

SK. RAFIQUL ALAM

Dhaka

Summary

Business professional with 8 years of experience in the arena of Sales & Distribution, Channel & Partner Management, Route to Market strategy formulation and implementation.

Exploring a challenging & rewarding Mid level Sales Management role in leading FMCGs to ensuring continuous pursuit of Excellence - managing and developing sales Team, thus contributing to lead the organization to excellence.

Aspire to be a part of business development & strategy in renowned organization where my experience can ensure growth of the organization & where I can grow rapidly with increasing responsibilities.

Overview

8
8
years of professional experience

Work History

Business Development Manager

LafargeHolcim Bangladesh Ltd.
Dhaka
01.2023 - Current
  • Innovatively strategized marketing initiatives that resulted in the successful introduction of New Cement Brands and various Building Material Solutions in Bangladesh.
  • Implemented an effective and profitable business model while prioritizing the satisfaction of channel partners.
  • Implemented strategies to achieve optimized coverage and variety in product assortment
  • Executed strategies for fostering team engagement, resulting in increased vitality.
  • Identified new markets, developed GTM and RTM strategies, and created customer service programs to enhance business growth and expansion while ensuring ROI.
  • Developed and implemented a market-focused Special Trade Campaign for increased competitiveness.
  • Streamlined sales and dispatch operations through close collaboration with the Demand & Supply planning team
  • Collaborated with the technical team to generate techno-commercial content for stakeholders' involvement activities.
  • Engaged in the achievement of visibility excellence through active involvement in ATL & BTL Planning.
  • Established challenging objectives for employees to drive performance and surpass organizational goals.
  • Formulated schedules and revenue forecasts to capture targeted productivity outcomes.
  • Developed short-term and long-term vision and strategy to meet sales targets.

Business Development Specialist

Cargill Inc.
Development Markets
01.2022 - 12.2022
  • Collaborated on the development of the strategic plan and operational framework for Cargill's investment projects & destination business in Bangladesh.
  • Worked alongside regional counterparts to establish a comprehensive roadmap and GTM strategy for ensuring future business sustainability.
  • Conducted research and analysis of industry trends to identify potential customers and markets.
  • Provided support during proposal development process including researching target companies and clients.
  • Collaborated cross-functionally within the organization to ensure successful execution of projects.

Divisional Sales Manager

Godrej Household Products (BD) Pvt. Ltd.
Central Region
02.2021 - 12.2021
  • Responsible for managing sales, distribution, merchandising of the designated region (Central-2) through 17 distribution houses, 20K+ direct coverage, 6 Territory Executives and team of 80+ field force
  • Managed BDT 240Mn+ in annual sales, accounting for 18.5% of national business
  • Ensured in-store execution excellence for seamless sales and distribution operations, resulting in maximized business outcomes.
  • Led sales team in implementing regional business plans and national marketing programs, optimizing resource utilization.
  • Promoted the professional development of team members by delivering ongoing coaching sessions, training programs, guidance, support, progress assessments & constructive feedback. Fostered their preparedness for increased responsibilities while ensuring sustained motivation.

Senior Territory Manger

Marico Bangladesh Ltd.
Mirpur, Dhaka
04.2019 - 01.2021
  • Oversaw the successful management of the Mirpur Territory business, generating annual revenues surpassing BDT 144Mn through coordination with two distribution houses, direct servicing to approximately 5K customers, and leadership of a large field team.
  • Instrumental in the successful onboarding of a distribution point located in Kochukhet during October 2019.
  • Provided mentoring and guidance to two individuals, each spending one month with me, in pursuit of their MBL careers
  • Designed Distribution Sales Representative's (DSR) uniformly target setting mechanism based on sales potential instead of sales contribution and regulating DSRs' giving up tendency measured through numbers which improved DSRs', as a whole, underperformance issue in every alternate months and currently in use in 2 distribution points in Central North Region
  • Received the prestigious title of STM of The Month in December 2019.
  • Created and implemented Small & Medium Modern Trade sales channel in Mirpur resulting in 0.5% incremental business during Q3'19.
  • Achieved outstanding results by executing a highly effective Distribution Model in Mirpur & Kochukhet.
  • Achieved completion of NPLPs for numerous brands like Parachute Naturale Shampoo, Skin Pure Olive Oil, Saffola 2 Ltr, Skin Pure Skin Lotion & Studio-X in Mirpur.

Territory Manager

Marico Bangladesh ltd.
Kaliakoir, Gazipur
07.2017 - 03.2019
  • Launched two new distribution points in 2017 and 2018; Kaliakoir and Konabari respectively.
  • Added 1500 new outlets in direct coverage along with 250+ indirect coverage via PSR and achieved primary & secondary target 11 out of 12 months in FY'18-19 with 72.4% growth that ensured distributor's yearly 32.8% ROI
  • Recognized as the top-performing TM in Q1'19 and awarded for achieving the highest growth in FY'18-19.
  • Generated around 13% additional business by establishing a new sales channel at Institution (Garments Factory Shops).
  • Completed NPLPs for multiple brands including Just For Baby, X-Men, Nihar Joba, and Petrolium Jelly.

Territory Officer

GlaxoSmithKline Bangladesh Ltd.
Barishal Metro
05.2016 - 06.2017
  • Based in Barisal Metro, led a team of 22 field forces working with 2 Distributors and 4K+ outlets of Barisal Area
  • Managing annual Sales value of BDT 84Mn+ operating in 3 categories and 10 brands.
  • Identified areas for process improvement related to territory operations.
  • Analyzed market trends to identify opportunities for growth.
  • Conducted sales calls and customer visits within assigned territories.
  • Ensured timely delivery of orders to customers within territory.
  • Maintained direct personal contact with all assigned accounts and fostered relations with new ones.
  • Developed sales plans designed to achieve revenue targets and business objectives.

Skills

  • Relationship Development
  • Stakeholder Communication
  • Customer Service
  • Project Management
  • Process Improvement
  • Channel Management
  • New Business Development
  • Cross-Functional Collaboration
  • Business Intelligence and Analysis
  • Campaign Management
  • Strategic business planning

Education

  • Khulna University Bachelor of Business Administration 2011 - 2016 Major in Marketing, CGPA 3/4
  • Govt M M City College, Khulna HSC 2007 - 2009
  • Khulna Zilla School, Khulna SSC 2005-2006

Trainings & Workshops

  • Key Account Management (KAM), Feb 2022 - Apr 2022, FIBI Commercial Excellence, APAC, Cargill Inc.
  • Mini Relationship Management Program, Homi Mulla foundation, India, Marico, Aug 2021
  • Analytics Based Decision Making, Sales Pro Simulation, BlueTiger Learning Services Pvt. Ltd, India, Marico, Jun 2020
  • TDOM Training, Marico Bangladesh Ltd, Nov 2017

Languages

  • English
  • Bengali
  • Hindi

Hobbies and Interests

  • Driving
  • Planted Aqua Scaping
  • Travelling
  • Club Football

Skill Sets

  • MS Office Tools
  • Adobe Tools

References

  • Sazzad Hossain, Country General Manager, Avery Dennison, Bangladesh, Ex. Director-General Trade, Marico, sazzadster@gmail.com, +8801713090305
  • Rajiv Ranjan, SAARC Business Head, Zydus Wellness, India, Ex. Country Manager, Godrej BD, rajivirma@gmail.com, +919674375533

Accomplishments

  • 'LEAP Award' FY'21-22 at Godrej
  • 'The Godrej Way Award' (Q2, FY'21-22)
  • 'Champion Region' (Q1 Growth, FY'21-22) at Godrej
  • 'Best Region Lead' July'21 at Godrej
  • 'Highest Growth' FY'18-19 at Marico
  • 'Best TM' FY'19-20 at Marico

Timeline

Business Development Manager

LafargeHolcim Bangladesh Ltd.
01.2023 - Current

Business Development Specialist

Cargill Inc.
01.2022 - 12.2022

Divisional Sales Manager

Godrej Household Products (BD) Pvt. Ltd.
02.2021 - 12.2021

Senior Territory Manger

Marico Bangladesh Ltd.
04.2019 - 01.2021

Territory Manager

Marico Bangladesh ltd.
07.2017 - 03.2019

Territory Officer

GlaxoSmithKline Bangladesh Ltd.
05.2016 - 06.2017

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SK. RAFIQUL ALAM