Sk. Raquibul Islam

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.

• Responsible for develop & implement the channel strategy for all trade channels – retail, modern trade, wholesale and e commerce.

• Lead the modern trade business including – sales, distribution and brand promoters management.

• Lead the e commerce business team till end distribution.

• Responsible for all the demand generation activities includes tv commercial on airing, consumer engagement activations, consumer research and others to establish the brand.

• Roll out different projects and brand awareness campaign to increase demand.

• Supervise different consumer and trade activations, events etc.

• Select consumer promotion items and process the same till end distribution.

• Execute channel wise trade marketing initiatives of all gsk products.

• Implement outdoor static branding materials like – bill board, pole sign etc.

• Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Researched target market and identified customers' unique needs to suggest suitable products.
• Connected with prospects through trade shows, cold calling and local-area networking.