SOMNATH DEY
KUET
Summary
Results-driven The brand manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
6
6
years of professional experience
Work History
Executive, Brand & Marketing
PORCELAINA
Dhaka
10.2022 - Current
- Led the development and implementation of comprehensive media and communication strategies to enhance the organization's visibility and outreach efforts.
- I managed a team of communication professionals, overseeing the creation of compelling content for various platforms, including press releases, social media, and reports.
- Established and maintained strong relationships with government officials, journalists, and other stakeholders to support organizational objectives.
- Monitored media coverage and conducted media relations activities to ensure positive exposure for the organization.
- Managing digital marketing campaigns, analyzing marketing data, and managing marketing budgets, including influencer marketing and celebrity endorsements.
- Developed and executed branding campaigns to educate target audiences on product features, benefits, and values.
- I wrote engaging and successful marketing, advertising, and website copy.
- Developed creative briefs, guiding design teams in producing impactful advertising collateral that resonated with target audiences.
- Streamlined internal communication processes, result in improved team collaboration and efficiency.
- Managed relationships with external agencies, ensuring timely delivery of high-quality work within budget constraints.
Customer Relationship Officer
Unimart Ltd. (A sister concern of United Group)
Wari
05.2021 - 09.2022
- Responsible for maintaining the Cash department in and all
- Managing HR & Payroll system Of the Cash Department
- Responsible for communicating with customers about their issues and giving them the best solution
- Maintain Non-Trading equipment
- Developed and maintained a working knowledge of internal policies, procedures, and services to appropriately address customer issues
- Evaluated client feedback to brainstorm ways to improve products and provide quality customer service
- Train new employees on company policies and strong sales techniques.
- Manage customer relations on an ongoing basis to maximize customer retention.
- Managed customer relations on ongoing basis to maximize customer retention.
- Manage customer relations on an ongoing basis to maximize customer retention.
- Developed targeted marketing campaigns for specific customer segments, increasing engagement rates among clients.
Cashier
Unimart Ltd. (A sister concern of United Group)
Dhanmondi
11.2020 - 04.2021
- Greeted and informed customers of products, fostering positive store experiences
- Maintained cash accuracy by working with the supervisor to correct deficiencies
- Built and maintained positive working relationships with co-workers
- Leveraged POS system to perform purchase transactions for team members and customers
- Processed cash, checks, and credit cards for customer purchases
- Greeted customers entering the store and responded promptly to customer needs.
- Welcomed customers and helped determine their needs.
Project Officer
Bangladesh Breastfeeding Foundation
Dhaka
03.2018 - 06.2019
- Responsible for increasing awareness of BMS Act-2013, implementing a field-level Baby-Friendly Hospital Initiative training program, an orientation program on IYCF of Mother Support Group, promoting maternal and adolescent nutrition, conducting sessions on homemade complementary feeding and demonstrating for the target audience
- Responsible for maintaining liaison with the local coordinator and stakeholders for each of the activities
- Developed and deepened relationships with key stakeholders.
- Kept senior management well-informed by preparing and presenting project status reports.
- Responsible for coordinating with Divisional Officers of BBF to implement the field level activities effectively
- Responsible for day-to-day communication with respective Program Managers and Program Officers to ensure the implemented activities align with the project goal
- Responsible to prepare and submit field reports of each of the performed activities to the Program Manager
- Responsible for preparing and submitting each activity-related financial document to the Finance Department of BBF.
Education
Masters of Business Administration - Management
Govt. B.L College, National University
12.2022
Bachelor of Business Administration - Management
Govt. B.L College, National University
06.2021
Skills
- Proficient in developing and executing communication strategies
- Strong writing and editing skills for various formats, including press releases, and social media content
- Creative Direction
- Visual storytelling
- Excellent interpersonal and networking abilities for building relationships with stakeholders
- Experience in managing teams and overseeing communication projects
- Proficiency in media monitoring and analysis tools
- Target Audience Identification
- Advertising Campaigns
Timeline
Executive, Brand & Marketing
PORCELAINA
10.2022 - Current
Customer Relationship Officer
Unimart Ltd. (A sister concern of United Group)
05.2021 - 09.2022
Cashier
Unimart Ltd. (A sister concern of United Group)
11.2020 - 04.2021
Project Officer
Bangladesh Breastfeeding Foundation
03.2018 - 06.2019
Masters of Business Administration - Management
Govt. B.L College, National University
Bachelor of Business Administration - Management
Govt. B.L College, National University