Sourav Gain
Barishal
Summary
Personable and creative individual with strong aptitude for understanding customer needs and crafting engaging content. Well-versed in digital marketing principles and email campaign management, with hands-on experience in using email marketing platforms and analytics tools. Proven ability to drive engagement and conversion through strategic email marketing initiatives.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Email Marketing Specialist
Stirista
Remote
10.2023 - 03.2025
- Analyzed campaign performance metrics to optimize email marketing strategies.
- Developed targeted email campaigns to enhance customer engagement and retention.
- Built a 6-email welcome series that increased 30-day LTV of new subscribers by 18% and raised first-purchase conversion rate from 4.2% → 6.8%.
- Designed, implemented and managed end-to-end automated journeys (welcome, browse/site abandon, cart & checkout abandon, post-purchase, win-back) to improve acquisition-to-first-purchase and retention.
- Planned and executed A/B test programs for subject lines, creative, send-times, and template layouts; translated test results into iterative improvements.
- Created and maintained reusable email templates and ensured brand compliance and responsive rendering across major clients and devices.
- Collaborated with creative, product and analytics teams to align journey maps, define KPIs, and report campaign performance to stakeholders.
Education
Marketing -
University of Dhaka
DhakaSkills
- Automated email sequence development
- List health management and optimization
- A/B test planning and execution
- Data analytics and reporting
- Email copywriting and template design
- Collaborative project management
- Klaviyo, Mailchimp, ActiveCampaign and more
- Email campaign management
- Email strategy development
- Email analytics
- Email scheduling
Certification
- Digital Marketing (Klaviyo) — 2023
- Deliverability Optimization (Klaviyo) — 2023
Languages
English
Professional Working
Bengali
Native or Bilingual
Timeline
Email Marketing Specialist
Stirista
10.2023 - 03.2025
Marketing -
University of Dhaka