SYNTHIA ZAMAN ANNI
Dhaka
Summary
Experienced Account Manager with a proven track record of driving revenue growth and building strong client relationships. Skilled in identifying opportunities, developing strategic plans, and executing effective sales strategies. Strong communication and negotiation skills, with the ability to collaborate cross-functionally to achieve organizational goals. Detail-oriented and organized, adept at managing multiple accounts simultaneously while delivering exceptional customer service. Committed to continuously fostering client satisfaction and loyalty through personalized solutions tailored to their specific needs.
Overview
14
14
years of professional experience
Work History
Strategic Account Manager
Grameenphone Limited
Dhaka
05.2022 - Current
- Develop and maintain strong relationships with key accounts; primarily to build and nurture relationships with clients. This involves understanding their business objectives, needs, and challenges, and providing personalized solutions to meet client’s goals.
- Responsible for identifying potential growth opportunities within existing accounts or new prospects. This requires analyzing market trends, competitor activities, and customer feedback to develop strategies that expand the client base.
- Develop strategic account plans that outline short-term and long-term goals for each client. These plans include sales strategies, marketing initiatives, budgeting forecasts, and action steps to achieve targets.
- Prepare pre sales presentation on products based on customized requirements of customer, present & convince them in understanding the value propositions & competitive advantage of business.
- Work closely with internal teams such as marketing, product development, customer support, and finance to ensure seamless execution of client strategies. Act as a liaison between these departments to ensure all aspects of the relationship are effectively managed.
- Keep track of revenue performance against set targets on a regular basis. Able to analyze sales data and identify areas for improvement or risk factors that may impact revenue generation.
- Assist the credit collection team to ensure healthy payment terms & sustainable business model.
- Confidently serve as the point of contact for clients regarding any issues or concerns they may have related to products or services provided by the company. Actively engage in problem-solving activities while ensuring prompt resolution of any client complaints.
- Continuously seek ways to increase revenue by identifying upselling or cross-selling opportunities within existing accounts based on specific needs or expanding product offerings from the company.
- Managing contract negotiations with clients during renewals/expansions ensuring both parties' requirements are met while maintaining profitability targets.
Key Account Manager
Grameenphone Ltd.
Dhaka
01.2018 - 04.2022
Key Account Manager
Robi Axiata Ltd.
Dhaka
06.2015 - 12.2017
Marketing Manager
NUSPAY International Inc.
11.2014 - 05.2015
- Developing and executing marketing strategies to promote cashless payment solutions and drive adoption among consumers and businesses.
- Planning and implementing marketing campaigns focused on educating customers about the benefits of using cashless payment solutions.
- Collaborating with product development teams to ensure that new features or enhancements are effectively communicated to customers.
- Creating and managing content for various marketing channels, including website, social media platforms, email newsletters, etc., to increase brand awareness and engagement.
- Monitoring key performance indicators (KPIs) related to customer acquisition, conversion rates, retention rates, etc., and making data-driven recommendations for improvement.
- Building relationships with partners or stakeholders in the cashless payment ecosystem (such as banks, merchants) for co-marketing opportunities or collaborations.
- Plan and execute company participation in international trade shows/ exhibitions
- Handling coordination meeting with Nuspay USA& India office on a monthly basis.
Marketing Co-ordinator
CEMEX Cement Bangladesh Ltd.
10.2012 - 04.2014
- Assist in development of annual brand budget and marketing plans.
- Implement the agreed marketing plans (advertising, promotional and other marketing activities), coordinating resources to achieve agreed objectives
- Collaborating with the marketing team to plan and execute advertising campaigns, trade shows, and product launches to increase brand awareness and generate sales leads.
- Developing content for brochures, catalogs, websites, social media platforms, press releases, and other promotional materials that effectively communicate key product features and benefits.
- Create and manage in-market programs that satisfy channel, trade and consumer needs with sensitivity to time and budget constraints
- Assist in the planning and executing marketing event-management with the customers and other stakeholders
Marketing Executive
CEMEX Cement Bangladesh Ltd.
08.2010 - 09.2012
Marketing Officer
CEMEX Cement Bangladesh Ltd.
02.2010 - 07.2010
Education
Masters of Business Administration - Marketing
North South University
12.2014
Bachelor of Business Administration - Finance & Accounting and Marketing
North South University
08.2009
Higher Secondary Certificate - Commerce
Dhaka Commerce College
01.2004
Skills
- Industry Expertise
- Data-driven decision-making
- Competitive Analysis
- Pipeline Management
- Sales strategy development
- Client Relationship Building
- Team Collaboration
- Organizational Skills
- Analytical Skills
- Problem-solving aptitude
- Interpersonal Communication
- Adaptability and Flexibility
Training Obtained
- Premier Planning of Accounts on Account Management.
- Project Management (Philippines)
- Legacy Training.
- Competitive Selling.
References
- Adil Hossain Noble, Chief Business Officer, Robi Axiata Limited, 01819310011
- Md. Nasar Yousuf, Director, Enterprise Business, Grameenphone Ltd., +88 01711090990
Timeline
Strategic Account Manager
Grameenphone Limited
05.2022 - Current
Key Account Manager
Grameenphone Ltd.
01.2018 - 04.2022
Key Account Manager
Robi Axiata Ltd.
06.2015 - 12.2017
Marketing Manager
NUSPAY International Inc.
11.2014 - 05.2015
Marketing Co-ordinator
CEMEX Cement Bangladesh Ltd.
10.2012 - 04.2014
Marketing Executive
CEMEX Cement Bangladesh Ltd.
08.2010 - 09.2012
Marketing Officer
CEMEX Cement Bangladesh Ltd.
02.2010 - 07.2010
Masters of Business Administration - Marketing
North South University
Bachelor of Business Administration - Finance & Accounting and Marketing
North South University
Higher Secondary Certificate - Commerce
Dhaka Commerce College
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