Tanzib Ahsan
Dhaka
Summary
Results-driven Marketer with 8+ years of experience in developing and launching successful products, as well as leading RTM planning and execution initiatives. Seeking to leverage my expertise in product strategy, RTM , cross-functional collaboration, and user-centric design to drive innovation and growth.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Product Manager
Jotun Bangladesh Ltd.
Dhaka, Dhaka
05.2019 - Current
- Lead a cross-functional team of 12 members to develop and launch Fenomastic Pure Colours Semigloss- the best in class interior satin finish topcoat in Bangladesh to achieve 85% distribution in 3 months
- Defined and executed the product strategy, including market research, competitor analysis, and user feedback
- Successfully launched Easycoat Plus Matt- a medium segment exterior topcoat- on time and within budget, resulting in a 65% increase in category revenue
- Led all segment RTM strategy planning and execution nationally
- Managed the product backlog, prioritizing features and improvements based on customer feedback and business goals
- Conducted regular user testing and gathered feedback to drive product enhancements
- Collaborated closely with R&D and design teams to ensure product development aligned with the roadmap and company strategy
- Implemented agile methodologies, including sprint planning, retrospectives, and daily stand-ups within the team
- Tracked and analyzed key performance indicators (KPIs) to measure product success
- Presented product updates and strategies to stakeholders, including senior leadership
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Territory Officer + Marketing Planning Officer
British American Tobacco
Dhaka, Dhaka
12.2015 - 11.2018
- Increased yearly sales volume from 1.2 billion sticks to 1.48 billion sticks and exceeded goals for sales, revenue and profit margins
- Understood and analyzed consumer dynamics of core metro markets and devised sales and distribution proliferation plans accordingly
- Maintained up-to-date knowledge of industry and performed competitor analysis
- Collaborated cross-functionally with central brand team, regional and other TM&D teams nationally to maintain consistent message and experience
- Analyzed sales data and adjusted strategies accordingly, resulting in improved performance over time.
- Trained and led 280 people in territory sales team on sales strategies and processes to reduce process gaps
- Ensured system readiness for launch of any new SKU
- Reviewed historical sales trends, researched demand drivers and prepared forecast data to develop statistical forecast models and evaluate forecast results
- Increased visibility and accountability into key forecast accuracy metrics by identifying sources of error and developing mitigation plans
- Collected and analyzed updates of the activities of all players in the industry nationally and shared consequential updates
Education
Bachelor of Social Science - Econometrics And Quantitative Economics
University of Dhaka
Dhaka 01.2012 - 12.2015
Advanced Levels (Edexcel) - Science
Mastermind School
Dhaka 07.2009 - 06.2011
Skills
Roadmap development
Teamwork and collaboration
Critical thinking
Data-driven decision making
Stakeholder management
Competitive analysis
Negotiation
Business case development
Pricing strategy
Sales enhancement
Financial management
Root-cause analysis
Timeline
Product Manager
Jotun Bangladesh Ltd.
05.2019 - Current
Territory Officer + Marketing Planning Officer
British American Tobacco
12.2015 - 11.2018
Bachelor of Social Science - Econometrics And Quantitative Economics
University of Dhaka
01.2012 - 12.2015
Advanced Levels (Edexcel) - Science
Mastermind School
07.2009 - 06.2011
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