Toufikul Alam
Digital Marketing & Graphic Design Specialist
Mirpur,Dhaka
Summary
Dynamic Digital Marketing and Graphic Design Specialist with over 9 years of experience in performance marketing, brand strategy, and creative design. Expertise includes Facebook and Instagram Ads, Google Ads, SEO, and visual content creation. Proven track record of enhancing user engagement, generating leads, and driving ROI through data-driven strategies, A/B testing, and innovative marketing tools. Committed to leveraging creativity and analytical skills to deliver impactful marketing solutions that resonate with target audiences.
Overview
8
8
years of professional experience
Work History
Graphics Design & Digital Marketing Manager
Ruslan’s Studio
01.2022 - Current
- Led digital marketing campaigns across Facebook, Instagram, and Google Ads, increasing engagement and lead generation
- Designed high-converting ad creatives, banners, and promotional materials for online campaigns
- Developed brand identity, product creatives, and web visuals using Adobe Photoshop, Illustrator, and AI tools
- Optimized campaigns using A/B testing, improving CTR and conversion performance
- Managed full campaign lifecycle including planning, execution, and performance analysis
Digital Marketing SR. Executive
ECO Lighting Ltd.
01.2018 - 08.2021
- Executed multi-channel marketing campaigns across Meta Ads, Google Ads, and SEO
- Designed performance-focused creatives to improve ad engagement and ROI
- Conducted A/B testing on audiences and creatives to increase CTR and conversions
- Monitored campaign analytics using Google Analytics and Meta Ads Manager
- Maintained consistent brand identity across all marketing platforms
Marketing Officer
Abul Khair Group
01.2018 - 08.2021
- Supported product promotion campaigns to drive sales growth
- Coordinated digital and offline marketing activities to enhance brand visibility
- Assisted in achieving monthly and quarterly sales targets through campaign execution
Education
Bachelor of Business Administration (BBA Hons.) - Marketing
01-2016
Higher Secondary Certificate (HSC) - Business Studies
01-2010
Skills
Skilled in visual design
Digital marketing strategy
Targeted email campaigns
ADDITIONAL INFORMATION
- Strong understanding of ROI-driven marketing strategy
- Experience in e-commerce and social media growth
- Skilled in data-driven decision making and performance optimization
Timeline
Graphics Design & Digital Marketing Manager - Ruslan’s Studio
01.2022 - Current
Digital Marketing SR. Executive - ECO Lighting Ltd.
01.2018 - 08.2021
Marketing Officer - Abul Khair Group
01.2018 - 08.2021
Shohid Police Smrity College - Higher Secondary Certificate (HSC), Business Studies
Tejgaon College, National University - Bachelor of Business Administration (BBA Hons.), Marketing