TUAN MOHOMMED RIZAN

• Directed overall marketing and merchandising operations for $100M turnover.
• Developed, monitored, and executed budgets to ensure profitability and cost efficiency.
• Tracked KPIs and implemented strategies to meet sales, margin, and operational targets.
• Managed a 25-member team, including senior merchandisers, marketing, and production staff.
• Designed training and mentorship programs to enhance skills, efficiency, and motivation.
• Built a high-performance, accountable culture across merchandising and marketing functions.
• Led end-to-end product lifecycle: from concept, sourcing, and sample approval to production and shipment.
• Ensured merchandise aligned with market trends, buyer expectations, and brand strategy.
• Coordinated with international buyers to secure orders and expand global market share.
• Managed domestic and international buyer relationships, negotiations, and order follow-up.
• Identified and developed new business opportunities across multiple markets.
• Maintained consistent communication with buyers to ensure satisfaction and repeat business.
• Oversaw production planning, supply chain logistics, and factory operations for on-time delivery.
• Optimized production efficiency and cost control while maintaining high-quality standards.
• Implemented inventory and sample room management systems to streamline operations.
• Ensured products adhered to international quality standards and buyer compliance requirements.
• Supervised factory audits and ethical manufacturing practices, maintaining social accountability standards.

Key Responsibilities & Achievements:

1. Business & Financial Leadership

2. Team Leadership & Development

3. Merchandising & Product Oversight

4. Sales & Customer Management

5. Production & Supply Chain Coordination

6. Quality & Compliance

• Develop and execute comprehensive marketing strategies to strengthen brand positioning, increase market share, and drive sustainable business growth across domestic and international markets.
• Work closely with design, product development, and production teams to ensure merchandise assortments align with market trends, customer demand, and brand identity.
• Create and implement effective visual merchandising and product presentation strategies to maximize sell-through and enhance the customer experience.
• Build, protect, and continuously enhance brand image across all channels, ensuring consistent communication and positioning.
• Oversee the development of marketing materials including campaigns, catalogs, digital content, POS materials, and trade presentations.
• Plan, manage, and execute promotional campaigns and brand events to drive revenue growth and market engagement.
• Lead digital marketing initiatives, including social media, e-commerce marketing, paid advertising, and content strategy, to expand online reach and conversion.
• Establish and manage CRM systems to strengthen customer engagement, retention, and lifetime value through data-driven insights.
• Prepare, manage, and optimize the marketing budget to ensure strong ROI and cost efficiency.
• Collaborate with retail partners and distributors to enhance in-store merchandising standards, sell-through performance, and brand visibility.
• Lead, mentor, and develop marketing and merchandising teams to achieve high performance, accountability, and continuous improvement.
• Represent the organization in industry forums, trade fairs, exhibitions, and partner meetings while maintaining strong communication with key stakeholders.
• Utilize market research and data analytics to track campaign performance, customer behavior, and sales trends, and apply insights to improve strategies.
• Ensure all marketing and merchandising activities comply with applicable laws, regulations, and ethical standards.
• Develop and implement go-to-market strategies for international expansion, including market entry planning, channel development, and regional brand positioning.

• Provided strategic leadership and full operational oversight across Administration, Finance & Accounts, Merchandising, Production, Washing, and Supply Chain functions, ensuring seamless integration across all departments.
• Led end-to-end manufacturing operations with a strong focus on cost efficiency, productivity improvement, quality excellence, and timely order fulfillment while consistently meeting customer, compliance, and commercial expectations.
• Established and monitored key performance indicators (KPIs) across departments to drive operational excellence, improve factory efficiency, reduce waste, and enhance profitability.
• Implemented robust quality management systems and production control mechanisms to ensure products consistently meet buyer standards, technical specifications, and international compliance requirements.
• Optimized production planning, capacity utilization, manpower deployment, and workflow balancing to achieve maximum operational efficiency while minimizing bottlenecks and downtime.
• Championed continuous improvement initiatives including lean manufacturing practices, process optimization, and cost-reduction strategies across manufacturing and washing operations.
• Ensured full compliance with local labor laws, buyer codes of conduct, environmental standards, and occupational health & safety policies through structured audits, training programs, and corrective action plans.
• Collaborated closely with merchandising, sourcing, technical, and commercial teams to align production execution with costing targets, delivery commitments, and customer expectations.
• Strengthened internal controls and governance frameworks across administration and finance functions, ensuring transparency, accuracy, and risk mitigation.
• Developed and implemented workforce development programs, leadership training, and performance management systems to build high-performing teams and promote organizational sustainability.
• Acted as the primary liaison with buyers, auditors, compliance bodies, and key stakeholders to ensure smooth operational execution and long-term business relationships.
• Played a key role in business growth initiatives by supporting capacity expansion, machinery investments, technology upgrades, and process automation projects.
• Company Overview – Peninsula Garments Ltd.

• Led and managed all operational functions including Merchandising, Purchasing, Inventory Control, and Sample Room operations, ensuring seamless coordination from product development through order execution and shipment.
• Administered and supervised cross-functional teams comprising Merchandisers, Sample Room Managers, Stores Managers, and supporting staff, driving performance excellence through structured reporting, KPI monitoring, and continuous capability development.
• Negotiated orders with buyers, managed commercial terms, updated sales forecasts, and conducted factory capability evaluations to ensure alignment with customer expectations, cost targets, and production feasibility.
• Coordinated export planning, shipment scheduling, and documentation processes while implementing systems and process improvements to enhance operational efficiency, accuracy, and delivery performance.
• Oversaw end-to-end merchandising and sample development workflows, ensuring timely sample approvals, accurate costing, compliance adherence, and smooth transition from development to bulk production.

• Independently managed end-to-end retail textile operations, including annual budgeting, sales planning, team leadership, supplier sourcing, pricing strategy, visual merchandising, and payment collections, ensuring consistent revenue growth and strong customer satisfaction.

• Managed $35M annual turnover, overseeing merchandising, sales, production, supply chain, quality, and budgets.
• Led a team of 18 professionals, including 5 senior merchandisers, driving performance and efficiency.
• Directed end-to-end merchandising: product development, sourcing, sample approvals, production planning, and shipment follow-up.
• Maintained strong buyer relationships, negotiated contracts, pricing, and delivery schedules, and expanded market share.
• Coordinated production and supply chain to ensure on-time delivery and optimized efficiency.
• Ensured compliance with quality standards, audits, and ethical practices.
• Developed marketing strategies, campaigns, and visual merchandising to enhance brand presence.
• Contributed to strategic planning, identifying new markets and growth opportunities.

• Led assigned brands from concept to production, ensuring alignment with market trends.
• Managed sourcing of materials, vendor selection, and supplier relationships.
• Oversaw quality control at all production stages to meet buyer standards.
• Monitored production timelines, costs, and efficiency for on-time delivery.
• Coordinated with internal teams and suppliers to streamline workflow and approvals.