Viroshana Herath

1. Business Growth & Strategy
• Developing and executing growth strategies to expand market share.
• Identifying new business opportunities in corporate travel, and other related services.
• Setting and achieving revenue and profit targets.

2. Client Acquisition & Relationship Management
• Building relationships with key corporate clients and decision-makers.
• Negotiating and closing contracts with businesses requiring travel and transport solutions.
• Maintaining strong customer relationships to ensure repeat business.

3. Sales & Marketing Alignment
• Leading sales efforts, including pitching to potential clients and participating in RFPs (Request for Proposals).
• Working closely with the marketing team to design campaigns that generate leads.
• Monitoring market trends and competitors to refine the company’s value proposition.

4. Team Leadership & Performance Management
• Leading the business development team and ensuring they meet sales KPIs.
• Conducting training sessions to improve the sales team’s skills.
• Establishing performance metrics to track progress.

5. Strategic Partnerships & Alliances
• Collaborating with airlines, hotels, transport providers, and tech platforms to enhance service offerings.
• Negotiating favorable agreements with vendors to improve profitability.

6. Financial & Operational Oversight
• Managing budgets and ensuring cost-effective business development efforts.
• Analyzing sales reports and adjusting strategies accordingly.

• Spearhead the identification and pursuit of new business opportunities through proactive lead generation efforts
• Develop comprehensive business proposals tailored to the needs and objectives of prospective clients, effectively communicating value propositions
• Conduct negotiations to secure favorable commercial agreements with new customer accounts, ensuring mutually beneficial outcomes
• Provide leadership and direction to the Group Business Development Team, overseeing their activities and aligning efforts with organizational objectives across different SBUs
• Drive the acquisition of leads and clients for startup operations, leveraging strategic initiatives and industry insights
• Deliver persuasive sales pitches as necessary, effectively articulating the value proposition and addressing client needs
• Lead and oversee the implementation of new business projects from initiation to completion, ensuring seamless execution and adherence to project timelines and objectives

• Assumed overall responsibility for the Agency Sales division, fostering a collaborative work environment conducive to productivity and innovation
• Led the Agency Sales Team, guiding them towards the achievement of collective business targets and facilitating revenue growth
• Identified emerging markets and shifts in the market landscape to proactively generate new business leads
• Maintained high connectivity with B2B partners through quarterly presentations, ensuring alignment with trade objectives
• Conducted regular sales visits to engage with key stakeholders (B2B/B2C), nurturing strong relationships within the Travel Trade ecosystem, including GDS service providers
• Cultivated robust relationships with Senior Management and other key stakeholders based in Dubai, facilitating effective communication and alignment of strategic objectives
• Monitored and evaluated sales metrics, providing weekly updates to both trade partners and management for informed decision-making
• Supported the team in the preparation, execution, and evaluation of sales plans and business strategies, implementing new initiatives tailored to commercial needs
• Collaborated with Customer Care staff to establish rapport and a supportive environment for sales functions, ensuring seamless operations.
• Engaged in Corporate and pricing functions, contributing insights and expertise to optimize strategies and drive profitability

• Company Overview: GSA for Emirates Airline
• Supported and designed incentives to align with the core strategies of the station, ensuring the achievement of goals for allocated agents
• Managed business operations, engaging with key stakeholders in the outbound market
• Shared weekly reports with top management, focusing on market trends, agent positioning, and competitor movements
• Dispatched local eDMs to support core business strategies
• Provided cross-functional support to the corporate team through visits and lead assistance
• Utilized MI tools effectively to manage station performance
• Maintained high engagement with all cross-functional and inter-departmental teams
• Conducted training sessions to enhance team knowledge on systems and new updates
• Maintained records on key destinations and consistently informed the team about further initiatives
• GSA for Emirates Airline

• Company Overview: GSA for Emirates Airline
• Spearheaded the introduction and promotion of the Dubai Stopovers Package in the Sri Lankan market, driving new product DSO (Dubai Stopovers Package) for Sri Lanka
• Established and maintained close relationships with outbound operators and agents to ensure effective communication and collaboration
• Monitored sales targets and performance across different channels, consistently tracking progress to optimize strategies
• Directed efforts towards promoting Dubai as a leisure travel destination from Colombo, emphasizing targeted marketing and sales initiatives
• Collaborated closely with the sales team to ensure timely and effective follow-up on leads, maximizing conversion opportunities