Abdullah Azwad Rafeed

I am currently looking after a territory with a turnover of BDT 9 crore on a monthly basis.

• Fostered strong relationships with distributors and other channel partners to ensure smooth running of business.
• Organized and participated in trade shows, conferences, and other events to raise brand awareness.

I worked in multiple teams on different projects. Notable ones are mentioned below-

• Customer (Shops) Strategy Planning - Conducted a quantitative deep-dive on the trade activities of the largest SKU in skin-cleansing category. This included a sensitivity analysis of trade activities which resulted in the optimizing trade offers to bring in the highest volume of sales while incurring lowest possible cost of trade.
• Brand Developing - Launched a new SKU of the largest detergent brand of the company which included innovating pack design, planning and executing launch events and curating the geographical targeting of the new SKU.
• Brand Building (Hindustan Unilever, Mumbai) - Created the product concept of a new SKU of toilet cleaner product range that specialized in cleaning Indian (squat) toilets. This included incorporating innovative technology to solve the pain points that were collected through consumer research, developing a pack design from scratch and AB testing communication to finalize the consumer-facing messages to launch the new SKU.

• Developed a process-mining solution for ERP software to optimize processes and decrease throughput time.
• Developed and created a new business model of shared-ownership of vacation homes for a Swiss-based client.
• Worked in partnership with Samsung for home-automation services of the vacation homes in Switzerland.

• Created the entire brand portfolio of a clothing company.
• Carried out Amazon FBA marketing services for the company

• Involved in the overall business development and fundraising activities of the agri-tech startup.
• Organized digital and BTL marketing campaigns
• Raised BDT 2M+ as seed funding for the startup
• Created the website and a once-in-a-year marketplace (During Eid-ul-Azha) that generated about 1 Crore BDT in revenue each year. (Website link: https://khamar-e.com)

• Increased client referrals by providing customer service during the buying and selling process.
• Built a sales funnel by creating a website and managing the social media handles of one of the biggest real estate companies in Chittagong, Bangladesh. (Website link: https://epicpl.com)
• Created several AVs for the real estate company for its social media handles.

• Carried out sales and outbound marketing activities for the 10MS E-training platform
• Designed and developed the UX for the 10MS App. (App Link: https://play.google.com/store/apps/details?id=com.a10minuteschool.tenminuteschool&pcampaignid=web_share)

• Developed the brand portfolio of an Enterprise connectivity platform (https://www.linkedin.com/company/tigrowlimited/?originalSubdomain=bd)