Farhan Ishraq Abir
Dhaka
Summary
A marketing professional with experience in brand management, product development, and consumer engagement. Proven track record in contributing to successful marketing campaigns, enhancing trade visibility, and developing impactful brand communication. Currently leading a New Product Development project set to launch this month. Eager to leverage my skills in innovation, collaboration, and strategic execution to add value to Sun Pharmaceutical’s Consumer Healthcare team.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Brand Executive
Savoy Ice Cream Factory Limited
01.2024 - Current
- Spearheading the development and launch of a new product, scheduled for January 2025.
- Designed and implemented brand communication campaigns, ensuring consistent messaging across platforms.
- Oversaw trade visibility initiatives, including the creation of standardized POSMs to enhance brand presence.
- Managed events and sponsorships, ensuring seamless execution and measurable impact.
- Collaborated with sales workforce to align products with consumer demands, driving brand development, maintenance and optimization.
- Developed brand identity with distinctive graphic style and tone for all company communications, conveying clear message to consumers.
MTO
Savoy Ice Cream Factory Limited
10.2023 - 01.2024
- Instrumental in the establishment of new Gallery outlets, strategically expanding the company's footprint and enhancing market reach.
- Developed and implemented standardized formats for Point of Sale Materials (POSM), streamlining promotional activities and ensuring consistency across outlets.
- Created Standard Operating Procedures (SOPs) for freezer sticker pasting and tri-van sticker pasting, optimizing operational efficiency and maintaining brand uniformity.
- Demonstrated leadership as the First Person Responsible for overseeing and coordinating all aspects of events, sponsorships, and marketing initiatives, ensuring seamless execution and impactful results.
- As the lead organizer, I spearheaded the Dhaka and Chattogram International Trade Fair 2024's Savoy Pavilion and oversaw the Annual Sales Conference 2023.
- Effectively managed an Influencer Campaign while overseeing both ATL and BTL strategies for comprehensive marketing success.
- Oversaw and mentored business development personnel to optimize performance.
Modern Trade Intern
Reckitt Benckiser (Bangladesh) PLC
10.2022 - 01.2023
- Built and maintained courteous and effective working relationships.
- Identified issues, analyzed information and provided solutions to problems.
- Measured and accurately processed materials to minimize wastage.
- Trained and mentored employees to maximize team performance.
- Optimized team training and staff development.
- Specifically worked on damage control.
Officer Cadet
Bangladesh Military Academy
12.2014 - 10.2015
- Delivered successful fieldcraft expeditions through teamwork and communication.
- Improved knowledge of military customs, traditions and rank structure.
- Kept personal turnout smart and presentable to meet uniform standards.
- Determined personnel actions before, during and after combat operations.
- Supervised movement of troops from bases to deployment locations.
Education
BBA - Marketing
BRAC University
2022
Higher Secondary Certificate - Science
Rajshahi Cadet College
2014
Secondary School Certificate - Science
Rajshahi Cadet College
2012
Skills
- Brand Marketing Strategy
- New Product Development
- Market Understanding
- Brand Management
- Competitor and Market Analysis
- Customer demographics understanding
- Cross-functional Collaboration
- Communication & Negotiation
- POSM Development
- Relationship management
- Crisis Management
Languages
Bengali
Proficient
C2
English
Proficient
C2
Certification
- PSDP | OCSAR | BRAC University | 2022
Professional Skill Development Program to develop professional notion conducted by Skilled corporate individuals.
- Presentation Skill | BRAC University | 2016
Presentation Skill development course to discover how to craft presentations around essential objectives, present key concepts and ideas with power and enthusiasm, design and present effective visual, and employ techniques for polishing and mastering presentation delivery.
- Best Player | Football | Rajshahi Cadet College | 2013
Selected to be the best player in Inter House Football Competition for highest goal scoring and overall contribution to the team.
- Best Player | Basketball | Rajshahi Cadet College | 2013
Selected to be the best player in Inter House Basketball Competition for highest scoring and overall contribution to the team.
- Certificate of Commendation | Cricket | Governing Bodies of Cadet Colleges | 2010
For representing Rajshahi Cadet College in Inter Cadet College Cricket Meet and achieving the Champion title.
References
Mahmud Farhan Bonny
Assistant Manager, Modern Trade
Reckitt Benckiser (Bangladesh) PLC
mahmud.bonny@reckitt.com
+8801777759080
Raisa Tasneem Zaman
Senior Lecturer, BRAC University
raisa.tasneem@bracu.ac.bd
+8801714215190
Md. Saquib Al-Hossain
Manager, IT & Business Transformation Department
IPDC Finance Ltd.
saquib.buet@gmail.com
+8801521252162
Hobbies
Sports, Travel, Cooking-
Passionate about sports (football, cricket, basketball), traveling to natural destinations, and exploring creative cooking.
Timeline
Sr. Brand Executive
Savoy Ice Cream Factory Limited
01.2024 - Current
MTO
Savoy Ice Cream Factory Limited
10.2023 - 01.2024
Modern Trade Intern
Reckitt Benckiser (Bangladesh) PLC
10.2022 - 01.2023
Officer Cadet
Bangladesh Military Academy
12.2014 - 10.2015
Higher Secondary Certificate - Science
Rajshahi Cadet College
Secondary School Certificate - Science
Rajshahi Cadet College
- PSDP | OCSAR | BRAC University | 2022
Professional Skill Development Program to develop professional notion conducted by Skilled corporate individuals.
- Presentation Skill | BRAC University | 2016
Presentation Skill development course to discover how to craft presentations around essential objectives, present key concepts and ideas with power and enthusiasm, design and present effective visual, and employ techniques for polishing and mastering presentation delivery.
- Best Player | Football | Rajshahi Cadet College | 2013
Selected to be the best player in Inter House Football Competition for highest goal scoring and overall contribution to the team.
- Best Player | Basketball | Rajshahi Cadet College | 2013
Selected to be the best player in Inter House Basketball Competition for highest scoring and overall contribution to the team.
- Certificate of Commendation | Cricket | Governing Bodies of Cadet Colleges | 2010
For representing Rajshahi Cadet College in Inter Cadet College Cricket Meet and achieving the Champion title.
BBA - Marketing
BRAC University
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