MD. WASIFUL HAQUE
Dhaka
Summary
General Manager with a successful history at Zaheen Knitwears Limited, increasing monthly revenue from $1.5M to $5.0M. Specializes in customer acquisition and contract negotiation, building strong partnerships while managing high-performing teams. Skilled in strategic planning and supply chain optimization, delivering exceptional results and profitability.
Overview
18
18
years of professional experience
Work History
General Manager (Marketing & Merchandising)
Zaheen Knitwears Limited
Narayangonj
02.2020 - Current
- Achieved growth in company turnover from $1.5M to $5.0M monthly by acquiring 15 new international customers.
- Executed strategic business plans aligned with annual KPIs and board directives.
- Negotiated contracts with global retailers such as LIDL, LPP (SINSAY), Pepco, Matalan, Dunnes Store, Stynley Stella, Wibra, Woolworth, Action, Takko, New Yorker, Sergeant Major, DPAM, Joules, Chicco, Joma, and others.
- Evaluated market trends to inform strategic initiatives and improve competitive positioning.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
Head of Marketing & Merchandising
ESSENTIAL CLOTHING LIMITED
Gazipur
10.2017 - 01.2020
- Managed key accounts, including HUMMEL, ZALANDO, TESCO, PRIMARK, LAHALLE, DMR, THE JUST GROUP (Australia), THE WAREHOUSE, ORCHESTRA, and MS MODE, to drive revenue growth.
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Trained and mentored team members on best practices in merchandising techniques.
- Executed daily troubleshooting and production follow-ups to ensure operational excellence.
- Maintained robust relationships with key customers to foster loyalty and retention.
Asst. General Manager (Marketing & Merchandising)
IRIS Group
Gazipur
07.2016 - 09.2017
- Managed key accounts including H&M, Kmart, Cotton On, and Auchan to drive revenue growth.
- Developed product strategies, cost analysis, and marketing initiatives to enhance buyer confidence.
- Expanded long-term sourcing commitments through strategic account management and relationship building.
Manager (Marketing & Merchandising)
Masco Group
Gazipur
02.2011 - 06.2016
- Introduced global brands such as Target Australia, Kmart Australia, s.Oliver, Myer, and El Corte Ingles.
- Supervised teams managing costing, production follow-up, and buyer communications.
- Oversaw costing processes to maintain competitive pricing for all global brands.
- Facilitated production follow-up to ensure adherence to timelines and quality standards.
Merchandiser (Marketing & Merchandising)
DBL Group
Gazipur
04.2008 - 01.2011
- Oversaw H&M account with comprehensive responsibility from sampling to shipment.
- Established robust processes in merchandising operations and order tracking.
- Negotiated effectively to optimize supplier relationships and ensure timely deliveries.
Education
MBA - Marketing
North South University
BASHUNDHARA, DHAKA12-2026
Bachelor of Science - Textile Technology
University of Dhaka, College of Textile Engr. & Technology
92 Shaheed Tajuddin Ahmed Ave, DHAKA.01.2007
HSC - Science
Dhaka City College
DHANMONDI, DHAKA01.2003
SSC - Science
Mymensingh Zilla School
MYMENSINGH, DHAKA.01.2001
Skills
- Customer acquisition and sourcing
- Pricing and cost negotiation
- Production planning and coordination
- KPI-driven performance management
- Supply chain optimization
- Market analysis
- Strategic planning
- Team leadership
- Customer relationship management
- Data-driven decision making
- Production coordination
- Strategy
- Business development
- Customer retention
Training
- Communication Skills, HR Perception, 2020
- Time Management, HR Perception, 2018
- Value & Culture, Textile Today, 2017
- Price Negotiation Skills, Textile Today, 2015
References
- A.T.M. Mahabubul Alam Chowdhury, Executive Director, Masco Group, mahbub@mascoknit.com, +8801713030238
- Shafiur Rahman, Country Manager, G-Star Raw Bangladesh Liaison Office, shafiq001@gmail.com, +8801711485085
Languages
- Bengali, Native
- English, Full Professional Proficiency (IELTS 6.5, General)
Timeline
General Manager (Marketing & Merchandising)
Zaheen Knitwears Limited
02.2020 - Current
Head of Marketing & Merchandising
ESSENTIAL CLOTHING LIMITED
10.2017 - 01.2020
Asst. General Manager (Marketing & Merchandising)
IRIS Group
07.2016 - 09.2017
Manager (Marketing & Merchandising)
Masco Group
02.2011 - 06.2016
Merchandiser (Marketing & Merchandising)
DBL Group
04.2008 - 01.2011
MBA - Marketing
North South University
Bachelor of Science - Textile Technology
University of Dhaka, College of Textile Engr. & Technology
HSC - Science
Dhaka City College
SSC - Science
Mymensingh Zilla School