Digital Marketer
Manager
01.2026 - Current
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Identified growth opportunities and developed initiatives to increase market share.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Optimized website content and images to improve search engine rankings.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Helped clients develop website portals and social media pages to promote businesses.
- Managed search engine marketing budgets and tracked campaign performance.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Researched and analyzed industry trends to inform search marketing strategies.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Created content strategies for digital media.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Created customized marketing materials to increase product awareness.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Implemented pay-per-click campaigns to increase website traffic and conversions.