Summary
Overview
Work History
Education
Skills
Accomplishments
Extracurricular Activities
Hobbies and Interests
References
Languages
Timeline
Generic
ZEESHAN ANWAR CHOWDHURY

ZEESHAN ANWAR CHOWDHURY

Road 3,House 19/A,Dhaka Cantonment R/A ,Dhaka

Summary

Over 20 years of experience in apparel sourcing, manufacturing, and merchandising, currently serving as General Manager Operations for Bangladesh and Cambodia at Wonderwall F.E. Limited. Responsible for managing a $51 million turnover and leading a cross-functional team of 42 in product development, sourcing, and supply chain management for major global brands. Proven track record in streamlining vendor networks and enhancing operational efficiency to meet business goals. Previously managed a $138 million portfolio at Next Sourcing Limited, specializing in supplier negotiations and project management.

Overview

25
25
years of professional experience

Work History

General Manager,Operation (Bangladesh,Cambodia)

Wonderwall F.E. Limited
Dhaka
04.2025 - Current

General Manager Operation for Bangladesh and Cambodia, leading a team of 42 members ,with annual turnover of USD $ 51 million ,covering product development, sourcing, manufacturing and other key functions for all apparel products ,home textile ,shoes, socks,hard goods to global customers for M&S,Sainsbury,River Island,Primark.


· Streamlined supply chain operations by optimizing vendor and mill sourcing matrices.

· Allocated orders through advanced capacity planning while balancing efficiency and cost.

· Facilitated market re-entry strategies to enhance competitiveness across borders.

· Resolved daily operational issues raised by head office or suppliers promptly.

· Mentored and empowered team members in design, merchandising, quality assurance, logistics, and compliance.

· Established KPIs and formulated SOPs for periodic assessment and performance documentation.

Senior Merchandise Manager

Next Sourcing
Dhaka
04.2024 - 04.2025

Directed Woven division, managing annual turnover of USD $138 million and overseeing 69-member Merchandising team with 3 direct reports, reporting directly to General Manager.

  • Conducted weekly reviews of progress, fabric backing, and balances to address exceptions.
  • Collaborated with central capacity planning department on factory capacity allocation and supplier strategy.
  • Reviewed detailed cost sheets with merchandise and product managers to achieve NEXT target prices.
  • Trained merchandise managers and merchandisers on standard operating procedures to reduce lead time.
  • Ensured execution of merchandise and technical meetings alongside risk analysis for quality shipment.
  • Coordinated with HR manager to develop structured training calendar for internal and external training.

Senior Merchandise Manager (South Asia)

Auchan Retail
Dhaka
05.2017 - 12.2023

Monitored performance of 20-member merchandising team with 3 direct reports while reporting directly to Country Manager, driving business development in Bangladesh, India, Pakistan across various categories including Woven, Knits, Socks, Home Textiles, and Hard Goods with the annual turnover on $ 150 million .

  • Developed sourcing strategies for diverse markets, including India, Pakistan, and Bangladesh.
  • Communicated company objectives and ethical standards to suppliers and team members.
  • Monitored supplier performance using key business indicators to drive improvements.
  • Facilitated regular communications with multi-country sourcing offices regarding orders and supplier status.
  • Guided team development by setting individual objectives and assessing performance.
  • Negotiated designs, costs, and solutions with suppliers to optimize product offerings.

Merchandise Manager

C&A Sourcing International Ltd
Dhaka
01.2011 - 02.2017

Directed operations for Circular Knit, Woven tops, and Outerwear segments, achieving USD 242 million in annual turnover while supervising 18-person Merchandising team with 2 direct reports.

  • Facilitated communication between merchandising and quality assurance teams on quality concerns.
  • Provided management with insights on local sourcing opportunities to drive cost efficiencies.
  • Evaluated suppliers for production capabilities and development potential annually.
  • Delivered guidance to local commercial teams to align with company goals effectively.
  • Oversaw coordination of supplier production schedules to meet demand efficiently.
  • Reported directly to Country Manager, enhancing strategic decision-making processes.

Senior Merchandiser

Li & Fung Bangladesh Ltd
Dhaka
01.2006 - 12.2010

Directed operations of a three-member merchandising team, aligning efforts with KOHLS and its $80 million turnover.
Engaged with Woven department to streamline processes for KOHLS account management.
Delivered performance reports directly to Divisional Merchandising Manager, maintaining strategic oversight.

  • Facilitated timely follow-up on orders with vendors, customers, and internal teams.
  • Reviewed purchase orders, negotiated pricing, and obtained quotations from vendors.
  • Monitored production status, resolving conflicts related to delays between customers and vendors.
  • Evaluated vendor capabilities, tracked performance, and developed new vendor relationships.
  • Sourced materials and identified local vendors to meet customer product and budget specifications.

Merchandiser

Beximco Textiles Limited
Dhaka
06.2000 - 12.2003
  • Engaged with Woven department, managing USA customer JC Penney and Levies with annual turnover of USD $50 million, reporting directly to Merchandise Manager.
  • Conducted business correspondence with buyers, local agents, and suppliers to ensure smooth operations.
  • Negotiated pricing and facilitated communication between buyers and customers for optimal outcomes.
  • Sourced and procured various raw materials to meet production requirements.
  • Supervised exporting of finished goods to designated destinations to maintain timely delivery.
  • Planned production deliveries and booked capacity in adherence to time and action plans.

Education

MA - General History

Dhaka University
Dhaka

MBA - International Marketing

London Guildhall University
London

Skills

  • Leadership
  • Sourcing Strategy
  • Development
  • Supplier Performance Monitoring
  • Cross-cultural Communication

Accomplishments

  • Expanded business across Bangladesh, India, and Pakistan with a comprehensive sourcing strategy, resulting in an annual turnover of USD $150 million.
  • Facilitated seamless communication between multinational sourcing offices, enhancing order follow-up and supplier performance.
  • Reviewed detailed cost sheets to meet target pricing, ensuring successful acquisition of business from major clients.

Extracurricular Activities

Cricket Umpire, Bangladesh Cricket Board, 

Present Executive Member, Bangladesh Cricket Board

Hobbies and Interests

Cricket

References

References available upon request.

Languages

  • Bengali
  • English
  • Hindi

Timeline

General Manager,Operation (Bangladesh,Cambodia)

Wonderwall F.E. Limited
04.2025 - Current

Senior Merchandise Manager

Next Sourcing
04.2024 - 04.2025

Senior Merchandise Manager (South Asia)

Auchan Retail
05.2017 - 12.2023

Merchandise Manager

C&A Sourcing International Ltd
01.2011 - 02.2017

Senior Merchandiser

Li & Fung Bangladesh Ltd
01.2006 - 12.2010

Merchandiser

Beximco Textiles Limited
06.2000 - 12.2003

MA - General History

Dhaka University

MBA - International Marketing

London Guildhall University
ZEESHAN ANWAR CHOWDHURY